Top Reasons to Choose WordPress for Your Small Business Website

Small Business Website

WordPress is the most popular content management system on the internet today, and for good reason too. If businesses and organizations like Walt Disney, BBC America, Washington State University, Harvard University, and the entire chain of stores for a tiny little brand called Bata and 12 million other websites decided to choose WordPress to build their portals on, it wasn’t just to become a part of the sprawling, ever growing community. It was because the platform is that flexible and adaptable to any scale and need as it arises.

In this post, I’ll list 5 reasons why WordPress deserves all the love it gets, especially from small business owners:

  1. It’s Economical
  2. Let’s talk costs of setting up a website, since budget and resources are two major concerns for small business owners everywhere. Self-hosted is an entirely free platform available for download on the official (.org) website, where the only necessary costs you have to pay are hosting and domain name. It gives you complete control over all aspects of your website. Essentially, you can get a domain name, shared hosting, and a WordPress website up and running for as low as under $10/month.

    There’s Automatic’s managed, which itself is a big hit amongst big-wig Fortune 500 companies, for those who don’t mind sacrificing utter freedom of customization in exchange for complete server side management.

    Bottom line – In both cases, the only money out of your pocket is how much you actively choose to spend on a domain, hosting, and perhaps any premium themes or plugins (the last aren’t essential, but they are good to have).On WordPress, you always have room for choice.

  3. It’s User-Friendly

    User Friendly

    By User, I mean You.

    Whether you take self-hosted or the managed websites, the one notable component will be the backend, aka Admin Dashboard – which is practically known for its undying devotion to the user experience. With every platform update that’s rolled out, the UX (user, this case – Your, experience) is bound to improve.

    But ease of management isn’t all – You also get complete and utter control over all aspects of your website (I’m talking to peeps here), and while relatively more restrictive than its .org counterpart, websites will also give you super easy time in administration and management of your website.

    Adding content, media, people (user roles and capabilities), updating platform/ themes/ plugins, and everything can be done from an intuitive admin panel that’s streamlined for efficiency. When time is dollars, you’ll learn and fall in love with the sleek admin in no time.

  4. Endlessly Customizable
    Everything you need is at your fingertips… quite literally.


    WordPress has a gigantic user community and that’s just a brilliant business opportunity for awesome WordPress developers everywhere. The result is a highly competitive environment that’s constantly innovating in terms of new designs and features for every type, scale, and industry vertical of website imaginable.

    Premium and free themes and plugins are available from multiple trusted sources across the internet. Envato, iThemes, Elegantthemes, WordPress Repositories, et al house some of the best coding work your developers will see.

  5. SEO-friendly

    WordPress websites are easier to optimize for search engine success than those on other platforms.

    SEO Friendly

    This is, again, owing to a large extent to the vast availability of incomparable plugins like Akismet (anti-spam), WordPress SEO by Yoast and All in One SEO Pack (free SEO suites with multiple features), plugins that let you optimize performance (W3 Total Cache, EWWW Image Optimizer, etc.), Rich Snippets, thousands of social sharing plugins, and so many more.

    Then there are out of the box features and characteristics WordPress comes with which can be enhanced further with great themes – Permalinks
    settings and slug editing, Custom post types and formats, comments, titles and tags, taxonomy and navigation, and so much more.
    You’ll be spoilt for choice for tools (a lot of these tools are even free). The challenge is to resist the urge to binge on plugins (excess of everything is bad) and select lightweight themes with blazing quick loading time.

  6. Versatile

    WordPress becomes what you need it to be, thanks to REST API.
    There are entire enterprise grade solutions, CRM-like systems, and some truly innovative apps being developed based on WordPress. The platform is no longer limited to content management. It can now be used as a complete web app framework, easy to integrate with as many marketing automation services (ala MailChimp), eCommerce solutions (WooCommerce), and whatever else you like.
    Really, you are limited only by your imagination and your developers’ skill and expertise.

The Upshot
WordPress isn’t a fad. It’s been around for over 12 years and it’s never been as popular, and the core development has never been this intense before.

You just can’t go wrong with WordPress. Ask anyone and see.

Author Bio: Tracey Jones is a professional WordPress developer who has vast experience in developing a web application in less time. She is associated with HireWPGeeks Ltd., a leading firm in the field of converting PSD to WordPress theme. She loves to share her knowledge with others on the web in her free time.

10 Steps to More Effective Online Marketing


Successfully marketing your business online tends to be easier said than done. There are countless techniques and strategies out there, some of which can actually hurt your business in your long run. And to top it all off, Google’s algorithm updates are always changing how we approach search engine optimization. Fortunately, there are proven steps that you can take to improve your approach to online marketing, and here are ten of them.

10. Have and Use a Blog

If your website lacks content, it’s going to lack visitors. After all, why would someone ever bother returning to your website if it never changes? Running a blog is one of the easiest and most effective ways to keep your website loaded with rotating content. Once you have a finished blog post, you have your own relevant content to share on social media. As an added bonus, your blog gives you an opportunity to connect with your audience, allowing you to prove that your brand is an expert resource in your field

9. Be a Knowledgeable Authority in Your Field

SEO Consultant in AhmedabadUpdating your blog is one way to accomplish this, but there are many others. Today’s web users realize that they have plenty of options. In order to separate your business from the herd, you must prove that you are an authority in your field. First and foremost, you must offer knowledgeable customer support. If a customer or client calls or emails your company with a question, you had better be able to provide an answer. Make an effort to educate your audience. This will get them excited about what you’re doing and empower them to make a confident purchase.

8. Use Keywords

Keywords are critical to your website’s success. In today’s saturated market, even the most obscure niche markets are loaded with competition. But according to Joel Gross, CEO of Coalition Technologies, the keyword game isn’t as simple as it used to be. “With the recent Hummingbird algorithm change, we really have to revisit how we approach keywords. It’s no longer simply a matter of choosing popular terms and phrases and peppering them across your site. You have to think in terms of semantic search, or user intent. What are your visitors actually looking for? Use a variety of related keywords that paint a clear and thorough picture, while also answering your users’ needs.” Which leads us to our next point…

7. Remember that Content is King

There was a time when using the same keywords over and over could boost your SERP ranking, but those days are long gone. Google has ways of knowing if your content is actually benefiting the end user. It looks at factors like the number of organic clicks, the bounce rate (how many people are visiting your site and then just clicking the “Back” button?), the amount of time spent on each page. You better give your visitors a reason to stick around, because if they’re not finding what they’re looking for, you won’t maintain your search engine rankings for very long.

6. Engage Your Audience Using Social Media

social-media-consultant ahmedabadToo many businesses focus on their website and email list, forgetting how much free marketing opportunity is available on social networking sites. On the other side of the coin, too many businesses use social media poorly, damaging their reputation in the process. Share relevant content regularly, but don’t overdo it. Interact with your audience, but don’t be invasive. Your personal approach to social media may not be ideal for your company, so consider hiring a social media consultant if you’re not confident in your approach.

5. Use a Responsive Website

If your website doesn’t work flawlessly on mobile devices, you are going to have serious problems. According to Search Engine Land, Google has confirmed that more users search from their mobile phones than from their desktop computers. In today’s competitive market, one minor detail can send your audience elsewhere. After all, why would someone bother using your laggy, error-ridden page if there is a pristine website offering similar products or services?

4. Embrace Your Local Niche

While there’s nothing wrong with shooting for the stars, it’s important to be realistic. As you optimize your website, focus on your company’s role. For example, if you own a local burger joint in Seattle, you probably don’t want to optimize your website for keywords like “fast food burgers,” as the competition is massive. However, “Seattle grass-fed burgers” narrows it down a whole lot. Don’t miss the forest for the trees. Embrace your local roots and expand when it makes sense.

3. Include Media

Nobody wants to sift through a wall of text. The right image or video can be just as informative and much more pleasing to the eye. These days, a website with high-quality videos and images is not a treat – it is the norm. Your website can offer the best exclusive content in the world, but if it doesn’t look pretty, you’re not going to retain an audience. There are plenty of royalty-free options out there, but creating your own content (or hiring someone to do it for you) really takes your brand to the next level.

2. Be Tasteful

Nobody likes spam. If your company is constantly sending out promotional emails or updating your Facebook every five minutes, your customers are going to respond negatively. While you do want to remind your audience that you exist, there are few things worse for business than an overbearing online marketing campaign. It can be tempting to take advantage of free advertising programs, but how you do it matters much more than how often you do it.

1. Share Positive Reviews

You can write a novel about how your company is the best in the business, and nobody will care (even if it’s true). Why? Because you have something to lose. You have a very obvious motivation for talking a big game. When you get an awesome Yelp review or a nice email, you are getting some of the best promotion possible. Share (with permission) any kind words that your customers and clients have to say. Today’s savvy web users would rather hear praises (or scorn) from someone with real, first-hand experience.

When In Doubt, Go Pro

A qualified online marketing agency can do wonders for your online presence. If online marketing isn’t your area of expertise, call a reputable SEO firm or SEO Consultant. It’s abundantly clear that the future of business is going to take place on the Internet, and now is the time to make sure that your roots are firmly planted. Too many businesses assume that online marketing is a layman’s job, and that simply isn’t true. If you don’t have professional experience in online marketing, talk to someone who does. The future of your organization could depend on it.

Guest Author Bio:

Carolyn Clarke is a freelance writer and SEO specialist who has contributed to a number of online publications. She currently lives in Salem, MA with her husband, son, and puppy. Besides her love for anything computer-related, Carolyn enjoys yoga, modern dance, and watercolor painting.

Basic SEO Tips for Startups in 2016

seo-do's don'ts

Marketing a start up in today’s competitive world is not an easy game. The new advanced Internet requires a fresh and innovative SEO Strategy to make the website stand out of the competition and keep your business rank higher in the search engines like Google, Bing, Yahoo. Let’s have a look at the important 2016 Basic SEO Tips for your startup:

1. Figure out your Target keywords

It is essential to conduct proper research for the keywords. You can pick the right keywords according to your demographic and in-depth analysis of existing and recent trends. You should focus on obtaining the maximum return with the least competition. Try to get your readers interested in your content. This is the first step towards building a rapport with your target audience.

Keyword Research Tools: Google Keyword Planner, Yoast suggests, Google Trends, Über Suggest

2. Mobile Friendly is the need of the hour

It is important for your website to be mobile-friendly. Most of the website owners think that they will have to re-do their websites, which is not true. There are several resources available online that can convert your website to mobile-friendly standards. You should make sure that your online website is mobile compatible.

Tool to check your website is Mobile friendly or not: Mobile friendly website check

3. Simplicity is the key

Creating content for start-ups facilitates making connection with your target audience. Keep it simple and provide relevant to the audience. Your content should be simple, SEO Friendly and easy to understand.

The major channels you should focus on for your Online marketing strategy

  • Paid Marketing like PPC
  • Search engine optimization (SEO)
  • Social media and Viral marketing
  • Partnerships & business development

Onpage Optimization:

    • On Page Optimization is the most important part in SEO (Search engine optimization). It includes Write SEO Friendly content, Title, Meta description, Image optimization, Internal linking, highlight important keywords. Here below some of important On page Optimization tips.
    • Write a unique title tag for the web pages. You can use one or more target keywords you have chosen for that particular page. Include your business name and make sure that the entire title tag is under 60 characters.
    • You should include a target keyword in every page’s URL.
    • Make sure that each page has one h1 tag, which has the targeted keyword. Additional headers (h2 – h6) should be in the right order.
    • Website owners should ensure that all the web pages can be accessed in less than three clicks from the home page. If the inner pages are buried deeper, you should link them to major navigation.
    • Image-heavy websites should have ALT tags to the images.


  • Each page of the website should have minimum 300 words of unique content.
  • You should set up a blog on your domain and keep publishing fresh and informative content to it.
  • Find out the target audience and create unique content.
  • Focus on interesting topics to make the visitors keep coming back to your website.

Off Page Optimization:

In this Current Trend digital marketing world Building links is not easy for Non SEO Guy, it Needs Highly Expertise to Build quality and Fruitful Links and Different type of link Building tricks are used for start-up Businesses

Some of the off page Technique:

  • Guest Blogging
  • Blogging like
  • Answer Questions
  • Group discussion like
  • Video Submission
  • Local Listings
  • Business listing
  • Business Review Submission
  • Classified Submission

Powerful SEO tools for start ups


SEOMoz suite of products offer value can be tried for free. Once the free trial is over, you would need to pay to keep some features. Their tools tracking keyword rankings, rate on-page optimization, and track links to the website.

Raven Tools

Raven Tools is a comprehensive option as it provides a competitive and keyword analysis. It also enables monitoring and management of your business on social networks. It has a 30-day free trial.

Traffic Travis

Traffic Travis is a tool that helps start ups launch their SEO strategy. It contains an audit option that analyzes the performance of your website and throws light on the weaknesses while the site is positioned in the search engines. This is a simple system that is very effective for studying the keywords, as it not only analyzes the keywords and the competitive companies.


Woorank is an effective tool that analyzes the website and those of the competition. It offers tips and highlights the strengths and weaknesses of the websites. It provides suggestions for tools that can help to improve the website’s shortcomings. It has a free trials and 7-day trial periods.


Linkbird is a tool that makes it possible to control the linkbuilding process. For example: It sets the target for employees, monitor the structure of backlinks, automates statistics and reports of the online activities. Linkbird supports all the activities that focuses on improving the search engine marketing performance. It has a 14-day trial version.


If you want to conduct research about the keywords that are the most searched for, and how much competition they have, Wordtracker can be the best option. You can determine how many clicks you would get if you got to the first page of Google. This will help you find out whether it is worth targeted that particular keyword or not.

Using the above mentioned tips, you will be able to generate organic leads. Stay tuned for more.

If you are looking for advanced Level SEO services for your start-up Contact Harendra Singh Rajput

7 Ways to revise Your Content Marketing Strategy

Time is of the essence when it comes to online marketing. Pulling a wrong move might cost you customers and money. Imagine you have a site that is too complex for consumers to understand but your rival has a better one that is simple to navigate. This will drastically reduce your chances of having a substantial number of customers on your site vis-a-vis your competitor.


Worry no more, you can check out strategies described below from experts in the field.

Find the Right Software for your Site
Seemingly, most of the traffic in online sites usually comes from phones. The use of responsive design is necessary for portable devices to view the content in a manner that is appealing to them.

Know your Customer
Double standards should be applied to first time visitors to the site as compared to people who frequent the web page. This is referred to as knowing your customer journey and helps to guide customers where they find difficulties.

Simplify the Site
Properly organized sites are mostly preferred by customers since they enable them to maneuver in and out of the web page without a hustle. This should be enhanced.

Keyword Research
This is the single most important aspect of including relevant content in web pages. Marketers should make searches for keywords that are mostly used by customers.

Own your Content
Avoid borrowing information from other sites and including them on yours as is. This is outright plagiarism and serves no purpose to inform customers on the latest news.

Tell a Story
The best way to sell your product is by showing customers how to use them. With this in mind, they will always use your product since they know how it works. Give every detail about it and be as frank as possible, not leaving out the shortcomings of the product. Your story should be relevant to consumers for years to come, if you want to maintain them.

Reviews and Blogs
Blog sites help discuss products in detail and this should be encouraged in the creation of content marketing. In addition, review sites should be created to allow customers give their take on the products and services rendered to them.

Organize the Content
Aspects such as size of images and other features on the interface should be taken in consideration. Be as brief as possible and straight to the point when delivering the content. Making it possible for customers to share the content on social media is a must for a successful site. Finally, you need to patent your content, so that you get credit for what you created, even if it has been hijacked by someone else.

Need Social Media,  Content Marketing SEO Consultant? Contact me

2014 SEO Do’s and Don’ts, According to Google

Search engine optimization (SEO) used to be too technical only the site developers, webmasters and experts can configure and maintain it. Things have changed dramatically. What was effective in 2011 was not so effective in 2013 and already obsolete in 2014. There are new best practices and of course, rules. Here are some of the SEO do’s and don’ts applicable today.

SEO Do’s

  • Embrace higher word counts. Articles that dive deep into the topic ranks seven times higher than shorter articles. Just make sure that the content is informative to the user otherwise it will defeat its purpose.
  • Use relevant words and not necessarily exact word matches. Relevant terms bear more weight than exact words.
  • Put keywords when there is an evident natural fit. Don’t force it.
  • Check page load time. Page load speed is a requirement, not an advantage. There is nothing more annoying than a page that takes forever to load.
  • Include backlinks. Backlinks help in building credibility. Nonetheless, source backlinks from credible sites. These are the sites with high authority and PageRank.
  • Put the keywords in descriptions, headers and titles. This is another must. Consistency is key. A keyword that appears on the page should also be found (as much as possible) in the URL, page title, headline, title, sub-title and meta description.
  • Regard natural phrases as keywords. When utilizing keywords though, use only the highly targeted ones.
  • Write like a real person interacting with another real being. Use your real name (in author bio).
  • Satisfy the users, not the bots or spiders. Think UX (user experience). Create engaging and enjoyable contents that are created with the users in mind.
  • Forget jargons and other industry and technical terms. Use easy-to-understand words instead. Speak the language of the users, if you must.
  • Write in short, easily digestible sentences. Remember: contents are consumed on-the-go.
  • Publish 100% unique, high-quality and informative contents. Offer fresh perspective to whoever will be reading or viewing the articles, for instance.
  • Adhere to Google’s quality guidelines. This is the backbone of doing SEO in 2014 and beyond.
  • Create and verify the account on Google+ pages for business. Again, make sure that the business information are consistent. The process also breeds trustworthiness.
  • Establish a good reputation. Get customer reviews especially from industry-specific sites.
  • Focus on social sharing since it boosts search results. Be where your users are. Facebook is for B2B and B2C while LinkedIn is for B2C, for example.
  • Interact with community members. Contribute to various discussions.

SEO Don’ts

  • Cram lots of keywords into contents.
  • Skimp on visuals such as photos, images and videos.
  • Cheat the algorithms.
  • Try ‘shortcuts’ or anything that will game the system.
  • Duplicate contents.
  • Spin contents.
  • Use link schemes.
  • Publish spammy contents.
  • Put hidden links.
  • Pay for fake reviews.

Majority of the items tend to be very basic, and have long been included in the list of SEO do’s and don’ts. In positioning your website and thus your business for long-term growth, invest more time and effort in doing the do’s while discarding the don’ts. If you do this, expect results in no time.

About Author : Cris is a Filipino blogger and a business enthusiast. Currently working in a digital markeing agency in the Philippines that provide services including SEO, web design, social media marketing, mobile app development and many more at

Rand Fishkin to Whiteboard Friday – Ranking Factors in Google Analytics 2013 / 14

One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. In other words, how important each of those categories is for SEO relative to the others.

In today’s Whiteboard Friday, Rand explains some key takeaways from the results of that particular survey question. In addition, the pie chart below shows what the categories are and just where each of them ended up.

Weighting the Clusters of Ranking Factors in Google Analytics - Whiteboard Friday

Read More… Weighting the Clusters of Ranking Factors in Google Analytics – Whiteboard Friday

Steps to Embed Instagram Photos and Videos

A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.

While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how. With a little bit of hacking, you could make Instagram photos appear on your blog … but it wasn’t the easiest process possible.

For more Detail about How to Embed Instagram Photos and Videos Visit here

Overworked and Undervalued: What to do When Recognition Never Comes – Ritika Trikha

You’ve been working your fingers to the bone – extra hours, extra projects, extra everything.

Everything, that is, except extra recognition and appreciation. It seems no one notices your hard work. However you ended up in this situation, it is time to take back control.

One thing to remember, as Roxanne Peplow of Computer Systems Institute points out, is “you cannot seek praise from others—it has to come from within.” Rather than waiting to be praised, be proud of your own accomplishments. Shed light onto your achievements and give credit where it’s due… you and your team.

“If you feel that you are doing more than what is expected of you and it isn’t being recognized, you are making yourself a victim. When you victimize yourself, it’s impossible to be positive,” Peplow says.

To reclaim the recognition you deserve, here’s what to do instead:

  1. Speak UP

If you’re overworked, speak up. “Many employees and workers mistakenly believe their job is at stake if they say they can’t handle *one more* project. More projects equals less focus, less quality,” says Steve Duffy, president of

Duffy, like most other managers, would rather have an employee deliver great results rather than take on too much and fall short.

For More about What to do When Recognition Never Comes Via Ritika Trikha

Looking for local SEO services to rank businesses in local search? I am SEO Consultant in Ahmedabad India, Contact me on 8401326950…

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