7 Ways to revise Your Content Marketing Strategy

Time is of the essence when it comes to online marketing. Pulling a wrong move might cost you customers and money. Imagine you have a site that is too complex for consumers to understand but your rival has a better one that is simple to navigate. This will drastically reduce your chances of having a substantial number of customers on your site vis-a-vis your competitor.

7ways

Worry no more, you can check out strategies described below from experts in the field.

Find the Right Software for your Site
Seemingly, most of the traffic in online sites usually comes from phones. The use of responsive design is necessary for portable devices to view the content in a manner that is appealing to them.

Know your Customer
Double standards should be applied to first time visitors to the site as compared to people who frequent the web page. This is referred to as knowing your customer journey and helps to guide customers where they find difficulties.

Simplify the Site
Properly organized sites are mostly preferred by customers since they enable them to maneuver in and out of the web page without a hustle. This should be enhanced.

Keyword Research
This is the single most important aspect of including relevant content in web pages. Marketers should make searches for keywords that are mostly used by customers.

Own your Content
Avoid borrowing information from other sites and including them on yours as is. This is outright plagiarism and serves no purpose to inform customers on the latest news.

Tell a Story
The best way to sell your product is by showing customers how to use them. With this in mind, they will always use your product since they know how it works. Give every detail about it and be as frank as possible, not leaving out the shortcomings of the product. Your story should be relevant to consumers for years to come, if you want to maintain them.

Reviews and Blogs
Blog sites help discuss products in detail and this should be encouraged in the creation of content marketing. In addition, review sites should be created to allow customers give their take on the products and services rendered to them.

Organize the Content
Aspects such as size of images and other features on the interface should be taken in consideration. Be as brief as possible and straight to the point when delivering the content. Making it possible for customers to share the content on social media is a must for a successful site. Finally, you need to patent your content, so that you get credit for what you created, even if it has been hijacked by someone else.

Need Social Media,  Content Marketing SEO Consultant? Contact me

seo-do's don'ts

2014 SEO Do’s and Don’ts, According to Google

Search engine optimization (SEO) used to be too technical only the site developers, webmasters and experts can configure and maintain it. Things have changed dramatically. What was effective in 2011 was not so effective in 2013 and already obsolete in 2014. There are new best practices and of course, rules. Here are some of the SEO do’s and don’ts applicable today.

SEO Do’s

  • Embrace higher word counts. Articles that dive deep into the topic ranks seven times higher than shorter articles. Just make sure that the content is informative to the user otherwise it will defeat its purpose.
  • Use relevant words and not necessarily exact word matches. Relevant terms bear more weight than exact words.
  • Put keywords when there is an evident natural fit. Don’t force it.
  • Check page load time. Page load speed is a requirement, not an advantage. There is nothing more annoying than a page that takes forever to load.
  • Include backlinks. Backlinks help in building credibility. Nonetheless, source backlinks from credible sites. These are the sites with high authority and PageRank.
  • Put the keywords in descriptions, headers and titles. This is another must. Consistency is key. A keyword that appears on the page should also be found (as much as possible) in the URL, page title, headline, title, sub-title and meta description.
  • Regard natural phrases as keywords. When utilizing keywords though, use only the highly targeted ones.
  • Write like a real person interacting with another real being. Use your real name (in author bio).
  • Satisfy the users, not the bots or spiders. Think UX (user experience). Create engaging and enjoyable contents that are created with the users in mind.
  • Forget jargons and other industry and technical terms. Use easy-to-understand words instead. Speak the language of the users, if you must.
  • Write in short, easily digestible sentences. Remember: contents are consumed on-the-go.
  • Publish 100% unique, high-quality and informative contents. Offer fresh perspective to whoever will be reading or viewing the articles, for instance.
  • Adhere to Google’s quality guidelines. This is the backbone of doing SEO in 2014 and beyond.
  • Create and verify the account on Google+ pages for business. Again, make sure that the business information are consistent. The process also breeds trustworthiness.
  • Establish a good reputation. Get customer reviews especially from industry-specific sites.
  • Focus on social sharing since it boosts search results. Be where your users are. Facebook is for B2B and B2C while LinkedIn is for B2C, for example.
  • Interact with community members. Contribute to various discussions.

SEO Don’ts

  • Cram lots of keywords into contents.
  • Skimp on visuals such as photos, images and videos.
  • Cheat the algorithms.
  • Try ‘shortcuts’ or anything that will game the system.
  • Duplicate contents.
  • Spin contents.
  • Use link schemes.
  • Publish spammy contents.
  • Put hidden links.
  • Pay for fake reviews.

Majority of the items tend to be very basic, and have long been included in the list of SEO do’s and don’ts. In positioning your website and thus your business for long-term growth, invest more time and effort in doing the do’s while discarding the don’ts. If you do this, expect results in no time.

About Author : Cris is a Filipino blogger and a business enthusiast. Currently working in a digital markeing agency in the Philippines that provide services including SEO, web design, social media marketing, mobile app development and many more at www.myoptimind.com

Rand Fishkin to Whiteboard Friday – Ranking Factors in Google Analytics 2013 / 14

One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. In other words, how important each of those categories is for SEO relative to the others.

In today’s Whiteboard Friday, Rand explains some key takeaways from the results of that particular survey question. In addition, the pie chart below shows what the categories are and just where each of them ended up.

Weighting the Clusters of Ranking Factors in Google Analytics - Whiteboard Friday

Read More… Weighting the Clusters of Ranking Factors in Google Analytics – Whiteboard Friday

Steps to Embed Instagram Photos and Videos

A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.

While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how. With a little bit of hacking, you could make Instagram photos appear on your blog … but it wasn’t the easiest process possible.

For more Detail about How to Embed Instagram Photos and Videos Visit here

Overworked and Undervalued: What to do When Recognition Never Comes – Ritika Trikha

You’ve been working your fingers to the bone – extra hours, extra projects, extra everything.

Everything, that is, except extra recognition and appreciation. It seems no one notices your hard work. However you ended up in this situation, it is time to take back control.

One thing to remember, as Roxanne Peplow of Computer Systems Institute points out, is “you cannot seek praise from others—it has to come from within.” Rather than waiting to be praised, be proud of your own accomplishments. Shed light onto your achievements and give credit where it’s due… you and your team.

“If you feel that you are doing more than what is expected of you and it isn’t being recognized, you are making yourself a victim. When you victimize yourself, it’s impossible to be positive,” Peplow says.

To reclaim the recognition you deserve, here’s what to do instead:

  1. Speak UP

If you’re overworked, speak up. “Many employees and workers mistakenly believe their job is at stake if they say they can’t handle *one more* project. More projects equals less focus, less quality,” says Steve Duffy, president of ListHere.com.

Duffy, like most other managers, would rather have an employee deliver great results rather than take on too much and fall short.

For More about What to do When Recognition Never Comes Via Ritika Trikha

No. 122 for “SEO Consultant Melbourne” SEO Case-Study Australia

here i was just Researching some keywords on google australia. and i found one blog post regarding   No. 122 for “SEO Consultant Melbourne”.

That blog Post i have taken as case study and learn a lot.

Lets read here more about  SEO Consultant Melbourne

Well that was hilarious. So five mins ago I published a post called SEO Consultant Melbourne. It was indexed in a minute or so. I’ve just drilled down to see where it ranks when I do a search from Melbourne. 112!! ROFL. OK Maybe a bit hard. When I do the search from Sydney…

For more Visit here

 

Tips Before Submit Reconsideration Request & How To Clean Your Link Profile

Be Safe Before submitting your valuable Website into Google Reconsideration Request ….

So here read more about what Google want to say … Before Submit Reconsideration Request & How To Clean Your Link Profile.

When talking to site owners on Google Webmaster Forums we come across questions on reconsideration requests and how to handle backlink-related issues. Here are some common questions, along with our recommendations.

 

If your site violates our Google Quality Guidelines or did in the past, a manual spam action may be applied to your site to prevent spam in our search results. You may learn about this violation from a notification in Google Webmaster Tools, or perhaps from someone else such as a previous owner or SEO of the site. To get this manual action revoked, first make sure that your site no longer violates the quality guidelines. After you’ve done that, it’s time to file a reconsideration request.

  • Should I file a reconsideration request if I think my site is affected by an algorithmic change?

Reconsideration requests are intended for sites with manual spam actions. If your site’s visibility has been solely affected by an algorithmic change, there’s no manual action to be revoked, and therefore no need to file a reconsideration request. If you’re unsure if it’s an algorithmic change or a manual action, and have found issues that you have resolved, then submitting a reconsideration request is fine.

  • How can I assess the quality of a site’s backlinks?

The links to your site section of Google Webmaster Tools is a great starting point for an investigation as it shows a significant amount of your site’s inbound links. If you know that you ran an SEO campaign during a particular period of time, downloading the latest links can come handy in slicing links created at that time. Using the links found in Google Webmaster Tools, we recommend looking for patterns that point to general issues that are worth resolving. For example, spammy blog comments, auto generated forum posts or text advertisements with links that pass PageRank are likely to be seen as unnatural links and would violate Google’s quality guidelines. For individual examples and hands-on advice we recommend getting help of peers and expert webmasters on the Google Webmaster Forum

  • How do I clean a bad backlink profile?

Make sure to identify poor links first, then make a strong effort to get them either removed ornofollowed. Then use the Disavow Links Tool to deal with remaining unnatural backlinks. We recommend using domain-wide operator for sites with a complicated URL structure, very obvious spam sites, such as gibberish content sites or low quality sites with content that shows no editorial value. See our video on common mistakes when using the disavow tool for more information.

How much information do I need to provide?

Detailed documentation submitted along with a reconsideration request can contribute to its success, as it demonstrates the efforts made by the webmaster and helps Googlers with their investigation. If you are including a link to a shared document, make sure that it’s accessible to anyone with the link

  • How long does it take to process reconsideration requests?

Reconsideration requests for sites affected by a manual spam action are investigated by a Googler. We strive to respond in a timely manner, normally within just a few days. However, the volume of incoming reconsideration requests can vary considerably, hence we don’t provide a guaranteed turnaround time.

  • What are the possible outcomes of a reconsideration request?

Upon submitting a reconsideration request, you will first receive an automated confirmation in Google Webmaster Tools. After your request is processed, we’ll send you another message to let you know the outcome of the request. In most cases, this message will either inform you that the manual action has been revoked or that your site still violates our quality guidelines.

  • Where can I get more guidance?

For more information on reconsideration requests, please visit our Help Center. And as always, the Google Webmaster Forum is a great place for further discussions as well as seeking more advice from experienced webmasters and Google guides.

How to Add Your Google+ Page in Website and Blogs

Google+ Platform has provided an option to Link your Google+ page to your site. I’ve just added the Google+ Badge to my Blogs. The badge now has variable width for improved customization, so it fits quite well with my updated template. If you run a Google+ page and have a website linking to that page, this is the best way to make it easy to be added to circles, and highlight your presence here.

Now Optimize Your Google+ Business Page for SEO and also help it by linking straight away with your website. It’s better to start linking your brand page rather waiting for tomorrow. Click here . Follow the given steps below.

1)    Enter Your Google+ Brand Page ID which is Numeric Page ID
2)    Choose Style of the Badge
3)    Choose Your Language – By Default (English)
4)    Click on Advance Option to Set Width, Color Theme, the Asynchronous and Suggest to use HTML5 Valid Syntex

Google Plus Brand Page Integration with Website and Blog
Copy the Code right below this screen in your browser in your websites and Blogs to integrate.

As Google+ is heavily increasing its presence, it’s an essential for each and every brand to get noticed in each form of Digital Marketing. At the time when Google has revealed, its new algorithm changes “Search, plus Your World”. It’s essential for each and every brand to create and integrate their Google plus page in websites and Blogs. It will certainly help you to increase your followers of your brand pages.

Stand out from the Crowd… Don’t Just Get Found… Get Noticed ~~~

Guest Blog Posted By Chaitanya Patel and Internet Marketing Consultant. Follow me on Twitter @Patelchaitanya and Join me at my professional network on LinkedIn.

A new tool to disavow links on GWT 2012

Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of PageRank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.

If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.

If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our new Disavow linkspage. When you arrive, you’ll first select your site.


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