WordPress is the most popular content management system on the internet today, and for good reason too. If businesses and organizations like Walt Disney, BBC America, Washington State University, Harvard University, and the entire chain of stores for a tiny little brand called Bata and 12 million other websites decided to choose WordPress to build their portals on, it wasn’t just to become a part of the sprawling, ever growing community. It was because the platform is that flexible and adaptable to any scale and need as it arises.
In this post, I’ll list 5 reasons why WordPress deserves all the love it gets, especially from small business owners:
- It’s Economical
Let’s talk costs of setting up a website, since budget and resources are two major concerns for small business owners everywhere. Self-hosted WordPress.org is an entirely free platform available for download on the official (.org) website, where the only necessary costs you have to pay are hosting and domain name. It gives you complete control over all aspects of your website. Essentially, you can get a domain name, shared hosting, and a WordPress website up and running for as low as under $10/month.
There’s Automatic’s managed WordPress.com, which itself is a big hit amongst big-wig Fortune 500 companies, for those who don’t mind sacrificing utter freedom of customization in exchange for complete server side management.
Bottom line – In both cases, the only money out of your pocket is how much you actively choose to spend on a domain, hosting, and perhaps any premium themes or plugins (the last aren’t essential, but they are good to have).On WordPress, you always have room for choice.
- It’s User-Friendly
By User, I mean You.
Whether you take self-hosted WordPress.org or the managed WordPress.com websites, the one notable component will be the backend, aka Admin Dashboard – which is practically known for its undying devotion to the user experience. With every platform update that’s rolled out, the UX (user, this case – Your, experience) is bound to improve.
But ease of management isn’t all – You also get complete and utter control over all aspects of your website (I’m talking to WordPress.org peeps here), and while relatively more restrictive than its .org counterpart, WordPress.com websites will also give you super easy time in administration and management of your website.
Adding content, media, people (user roles and capabilities), updating platform/ themes/ plugins, and everything can be done from an intuitive admin panel that’s streamlined for efficiency. When time is dollars, you’ll learn and fall in love with the sleek admin in no time.
- It’s User-Friendly
- Endlessly Customizable
Everything you need is at your fingertips… quite literally.
WordPress has a gigantic user community and that’s just a brilliant business opportunity for awesome WordPress developers everywhere. The result is a highly competitive environment that’s constantly innovating in terms of new designs and features for every type, scale, and industry vertical of website imaginable.
Premium and free themes and plugins are available from multiple trusted sources across the internet. Envato, iThemes, Elegantthemes, WordPress Repositories, et al house some of the best coding work your developers will see.
- Endlessly Customizable
WordPress websites are easier to optimize for search engine success than those on other platforms.
This is, again, owing to a large extent to the vast availability of incomparable plugins like Akismet (anti-spam), WordPress SEO by Yoast and All in One SEO Pack (free SEO suites with multiple features), plugins that let you optimize performance (W3 Total Cache, EWWW Image Optimizer, etc.), Schema.org Rich Snippets, thousands of social sharing plugins, and so many more.
Then there are out of the box features and characteristics WordPress comes with which can be enhanced further with great themes – Permalinks
settings and slug editing, Custom post types and formats, comments, titles and tags, taxonomy and navigation, and so much more.
You’ll be spoilt for choice for tools (a lot of these tools are even free). The challenge is to resist the urge to binge on plugins (excess of everything is bad) and select lightweight themes with blazing quick loading time.
WordPress becomes what you need it to be, thanks to REST API.
There are entire enterprise grade solutions, CRM-like systems, and some truly innovative apps being developed based on WordPress. The platform is no longer limited to content management. It can now be used as a complete web app framework, easy to integrate with as many marketing automation services (ala MailChimp), eCommerce solutions (WooCommerce), and whatever else you like.
Really, you are limited only by your imagination and your developers’ skill and expertise.
WordPress isn’t a fad. It’s been around for over 12 years and it’s never been as popular, and the core development has never been this intense before.
You just can’t go wrong with WordPress. Ask anyone and see.
Author Bio: Tracey Jones is a professional WordPress developer who has vast experience in developing a web application in less time. She is associated with HireWPGeeks Ltd., a leading firm in the field of converting PSD to WordPress theme. She loves to share her knowledge with others on the web in her free time.