All posts by HarendraSingh Rajput

This is Harendrasingh Rajput. Sr. SEO at Fibre2fashion. I have 5 +Years Experience in IT Industry. I am Working as a Sr.SEO,Strategic Analysis – [ Digital Media Marketing Professional ]. I have Expertise on Search Engine Optimization, Web Analyst, Digital Measurement, Digital Research, Work on Site And off Site SEO, Social Networking, Blogging, SEO PR, SEO Copy Writing, Usability, PPC, COMP Scans, Improving Conversion Rates, Improving Traffic, Landing Page Optimization, Web Analytics.
seo-do's don'ts

2014 SEO Do’s and Don’ts, According to Google

Search engine optimization (SEO) used to be too technical only the site developers, webmasters and experts can configure and maintain it. Things have changed dramatically. What was effective in 2011 was not so effective in 2013 and already obsolete in 2014. There are new best practices and of course, rules. Here are some of the SEO do’s and don’ts applicable today.

SEO Do’s

  • Embrace higher word counts. Articles that dive deep into the topic ranks seven times higher than shorter articles. Just make sure that the content is informative to the user otherwise it will defeat its purpose.
  • Use relevant words and not necessarily exact word matches. Relevant terms bear more weight than exact words.
  • Put keywords when there is an evident natural fit. Don’t force it.
  • Check page load time. Page load speed is a requirement, not an advantage. There is nothing more annoying than a page that takes forever to load.
  • Include backlinks. Backlinks help in building credibility. Nonetheless, source backlinks from credible sites. These are the sites with high authority and PageRank.
  • Put the keywords in descriptions, headers and titles. This is another must. Consistency is key. A keyword that appears on the page should also be found (as much as possible) in the URL, page title, headline, title, sub-title and meta description.
  • Regard natural phrases as keywords. When utilizing keywords though, use only the highly targeted ones.
  • Write like a real person interacting with another real being. Use your real name (in author bio).
  • Satisfy the users, not the bots or spiders. Think UX (user experience). Create engaging and enjoyable contents that are created with the users in mind.
  • Forget jargons and other industry and technical terms. Use easy-to-understand words instead. Speak the language of the users, if you must.
  • Write in short, easily digestible sentences. Remember: contents are consumed on-the-go.
  • Publish 100% unique, high-quality and informative contents. Offer fresh perspective to whoever will be reading or viewing the articles, for instance.
  • Adhere to Google’s quality guidelines. This is the backbone of doing SEO in 2014 and beyond.
  • Create and verify the account on Google+ pages for business. Again, make sure that the business information are consistent. The process also breeds trustworthiness.
  • Establish a good reputation. Get customer reviews especially from industry-specific sites.
  • Focus on social sharing since it boosts search results. Be where your users are. Facebook is for B2B and B2C while LinkedIn is for B2C, for example.
  • Interact with community members. Contribute to various discussions.

SEO Don’ts

  • Cram lots of keywords into contents.
  • Skimp on visuals such as photos, images and videos.
  • Cheat the algorithms.
  • Try ‘shortcuts’ or anything that will game the system.
  • Duplicate contents.
  • Spin contents.
  • Use link schemes.
  • Publish spammy contents.
  • Put hidden links.
  • Pay for fake reviews.

Majority of the items tend to be very basic, and have long been included in the list of SEO do’s and don’ts. In positioning your website and thus your business for long-term growth, invest more time and effort in doing the do’s while discarding the don’ts. If you do this, expect results in no time.

About Author : Cris is a Filipino blogger and a business enthusiast. Currently working in a digital markeing agency in the Philippines that provide services including SEO, web design, social media marketing, mobile app development and many more at www.myoptimind.com

Rand Fishkin to Whiteboard Friday – Ranking Factors in Google Analytics 2013 / 14

One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. In other words, how important each of those categories is for SEO relative to the others.

In today’s Whiteboard Friday, Rand explains some key takeaways from the results of that particular survey question. In addition, the pie chart below shows what the categories are and just where each of them ended up.

Weighting the Clusters of Ranking Factors in Google Analytics - Whiteboard Friday

Read More… Weighting the Clusters of Ranking Factors in Google Analytics – Whiteboard Friday

Steps to Embed Instagram Photos and Videos

A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.

While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how. With a little bit of hacking, you could make Instagram photos appear on your blog … but it wasn’t the easiest process possible.

For more Detail about How to Embed Instagram Photos and Videos Visit here

Overworked and Undervalued: What to do When Recognition Never Comes – Ritika Trikha

You’ve been working your fingers to the bone – extra hours, extra projects, extra everything.

Everything, that is, except extra recognition and appreciation. It seems no one notices your hard work. However you ended up in this situation, it is time to take back control.

One thing to remember, as Roxanne Peplow of Computer Systems Institute points out, is “you cannot seek praise from others—it has to come from within.” Rather than waiting to be praised, be proud of your own accomplishments. Shed light onto your achievements and give credit where it’s due… you and your team.

“If you feel that you are doing more than what is expected of you and it isn’t being recognized, you are making yourself a victim. When you victimize yourself, it’s impossible to be positive,” Peplow says.

To reclaim the recognition you deserve, here’s what to do instead:

  1. Speak UP

If you’re overworked, speak up. “Many employees and workers mistakenly believe their job is at stake if they say they can’t handle *one more* project. More projects equals less focus, less quality,” says Steve Duffy, president of ListHere.com.

Duffy, like most other managers, would rather have an employee deliver great results rather than take on too much and fall short.

For More about What to do When Recognition Never Comes Via Ritika Trikha

No. 122 for “SEO Consultant Melbourne” SEO Case-Study Australia

here i was just Researching some keywords on google australia. and i found one blog post regarding   No. 122 for “SEO Consultant Melbourne”.

That blog Post i have taken as case study and learn a lot.

Lets read here more about  SEO Consultant Melbourne

Well that was hilarious. So five mins ago I published a post called SEO Consultant Melbourne. It was indexed in a minute or so. I’ve just drilled down to see where it ranks when I do a search from Melbourne. 112!! ROFL. OK Maybe a bit hard. When I do the search from Sydney…

For more Visit here

 

Tips Before Submit Reconsideration Request & How To Clean Your Link Profile

Be Safe Before submitting your valuable Website into Google Reconsideration Request ….

So here read more about what Google want to say … Before Submit Reconsideration Request & How To Clean Your Link Profile.

When talking to site owners on Google Webmaster Forums we come across questions on reconsideration requests and how to handle backlink-related issues. Here are some common questions, along with our recommendations.

 

If your site violates our Google Quality Guidelines or did in the past, a manual spam action may be applied to your site to prevent spam in our search results. You may learn about this violation from a notification in Google Webmaster Tools, or perhaps from someone else such as a previous owner or SEO of the site. To get this manual action revoked, first make sure that your site no longer violates the quality guidelines. After you’ve done that, it’s time to file a reconsideration request.

  • Should I file a reconsideration request if I think my site is affected by an algorithmic change?

Reconsideration requests are intended for sites with manual spam actions. If your site’s visibility has been solely affected by an algorithmic change, there’s no manual action to be revoked, and therefore no need to file a reconsideration request. If you’re unsure if it’s an algorithmic change or a manual action, and have found issues that you have resolved, then submitting a reconsideration request is fine.

  • How can I assess the quality of a site’s backlinks?

The links to your site section of Google Webmaster Tools is a great starting point for an investigation as it shows a significant amount of your site’s inbound links. If you know that you ran an SEO campaign during a particular period of time, downloading the latest links can come handy in slicing links created at that time. Using the links found in Google Webmaster Tools, we recommend looking for patterns that point to general issues that are worth resolving. For example, spammy blog comments, auto generated forum posts or text advertisements with links that pass PageRank are likely to be seen as unnatural links and would violate Google’s quality guidelines. For individual examples and hands-on advice we recommend getting help of peers and expert webmasters on the Google Webmaster Forum

  • How do I clean a bad backlink profile?

Make sure to identify poor links first, then make a strong effort to get them either removed ornofollowed. Then use the Disavow Links Tool to deal with remaining unnatural backlinks. We recommend using domain-wide operator for sites with a complicated URL structure, very obvious spam sites, such as gibberish content sites or low quality sites with content that shows no editorial value. See our video on common mistakes when using the disavow tool for more information.

How much information do I need to provide?

Detailed documentation submitted along with a reconsideration request can contribute to its success, as it demonstrates the efforts made by the webmaster and helps Googlers with their investigation. If you are including a link to a shared document, make sure that it’s accessible to anyone with the link

  • How long does it take to process reconsideration requests?

Reconsideration requests for sites affected by a manual spam action are investigated by a Googler. We strive to respond in a timely manner, normally within just a few days. However, the volume of incoming reconsideration requests can vary considerably, hence we don’t provide a guaranteed turnaround time.

  • What are the possible outcomes of a reconsideration request?

Upon submitting a reconsideration request, you will first receive an automated confirmation in Google Webmaster Tools. After your request is processed, we’ll send you another message to let you know the outcome of the request. In most cases, this message will either inform you that the manual action has been revoked or that your site still violates our quality guidelines.

  • Where can I get more guidance?

For more information on reconsideration requests, please visit our Help Center. And as always, the Google Webmaster Forum is a great place for further discussions as well as seeking more advice from experienced webmasters and Google guides.

How to Add Your Google+ Page in Website and Blogs

Google+ Platform has provided an option to Link your Google+ page to your site. I’ve just added the Google+ Badge to my Blogs. The badge now has variable width for improved customization, so it fits quite well with my updated template. If you run a Google+ page and have a website linking to that page, this is the best way to make it easy to be added to circles, and highlight your presence here.

Now Optimize Your Google+ Business Page for SEO and also help it by linking straight away with your website. It’s better to start linking your brand page rather waiting for tomorrow. Click here . Follow the given steps below.

1)    Enter Your Google+ Brand Page ID which is Numeric Page ID
2)    Choose Style of the Badge
3)    Choose Your Language – By Default (English)
4)    Click on Advance Option to Set Width, Color Theme, the Asynchronous and Suggest to use HTML5 Valid Syntex

Google Plus Brand Page Integration with Website and Blog
Copy the Code right below this screen in your browser in your websites and Blogs to integrate.

As Google+ is heavily increasing its presence, it’s an essential for each and every brand to get noticed in each form of Digital Marketing. At the time when Google has revealed, its new algorithm changes “Search, plus Your World”. It’s essential for each and every brand to create and integrate their Google plus page in websites and Blogs. It will certainly help you to increase your followers of your brand pages.

Stand out from the Crowd… Don’t Just Get Found… Get Noticed ~~~

Guest Blog Posted By Chaitanya Patel and Internet Marketing Consultant. Follow me on Twitter @Patelchaitanya and Join me at my professional network on LinkedIn.

A new tool to disavow links on GWT 2012

Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of PageRank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.

If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.

If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our new Disavow linkspage. When you arrive, you’ll first select your site.


Google Panda Updates 3.9.1

Now its time to Google Panda update. Google has now confirmed on Wednesday that the latest version of Panda algorithm rolled out on Monday with good signal for SEO Industry.

Only approximate 1 percent of searches affected as per Mention on Google’s Twitter Account : https://twitter.com/google :: “Panda data refresh this past Monday. ~1% of queries noticeably affected. More context: http://goo.gl/wQRZ0” Google Panda 3.9.1 had least impact on search results.

Before this update lastly

Panda 3.9.1 Updates

Panda 3.9 hit in late July. That time Google’s announcements pegged the number of queries altered by both updates as “about 1 percent,” 3.9 came with an “enough to notice” tag from Google.

Let’s Study more about the Last week at SES San Francisco, Google’s Matt Cutts confirmed that Panda updates are less likely to be particularly large moving forward. While this may be good news for SEO firms and content marketing Peoples.

Google Search Algorithm Updates in June and July 2012

Here I found one more Google Algorithm Changes in June and July 2012.As per blog Updates on http://insidesearch.blogspot.in Google has made 86 changes to its New Search Quality Algorithm.

Let have a Look into some more Google Algorithm Changes 2012

The List of Google Algorithm Changes in June and July 2012

June:

• uefa-euro1. [project codename “Answers”] Addition of a live result showing schedule and scores of the EURO 2012 games (European championship of national soccer teams).
• #82293. [project codename “Answers”] Improved dictionary search feature by adding support for more natural language searches.
• Better HTML5 resource caching for mobile. [project codename “Mobile”] We’ve improved caching of different components of the search results page, dramatically reducing latency in a number of cases.
• ng2. [project codename “Other Ranking Components”] Better ordering of top results using a new and improved ranking function for combining several key ranking features.
• Ref-16. [project codename “Other Ranking Components”] Changes to an “official pages” algorithm to improve internationalization.
• Bamse. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
• Bamse-17L. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
• GreenLandII. [project codename “Page Quality”] We’ve incorporated new data into the Panda algorithm to better detect high-quality sites and pages.
• #82353. [project codename “Page Quality”] This change refreshes data for the Panda high-quality sites algorithm.
• SuperQ2. [project codename “Image”] We’ve updated a signal for Google Images to help return more on-topic image search results.
• #82743. [project codename “Answers”] Changes to the calculator feature to improve recognition of queries containing “and,” such as [4 times 3 and a half].
• komodo. [project codename “Query Understanding”] Data refresh for system used to better understand and search for long-tail queries.
• #82580. [project codename “Answers”] This is an improvement for showing the sunrise and sunset times search feature.
• PitCode. [project codename “Answers”] This launch adds live results for Nascar, MotoGP, and IndyCar. This is in addition to Formula1 results, which were already available.
• timeob. [project codename “Answers”] We’ve improved natural language detection for the time feature to better understand questions like, “What time is it in India?”
• #81933. [project codename “Synonyms”] This launch improves use of query synonyms in ranking. Now we’re less likely to show documents where the synonym has a different meaning than the original search term.
• #82496. [project codename “Answers”] Changes made to the movie showtimes feature on mobile to improve recognition of natural language queries and overall coverage.
• #82367. [project codename “Other Ranking Components”] This launch helps you find more high-quality content from trusted sources.
• #82699. [project codename “Other Search Features”] We’ve made it easier to quickly compare places. Now you can hover over a local result and see information about that place on the right-hand side.
• CapAndGown. [project codename “Image”] On many webpages, the most important images are closely related to the overall subject matter of the page. This project helps you find these salient images more often.
• #82769. [project codename “Answers”] Improvements to the calculator feature on mobile to improve handling of queries that contain both words and numbers such as [4 times 3 divided by 2].
• Vuvuzela. [project codename “SafeSearch”] We’ve updated SafeSearch to unify the handling of adult video content in videos mode and in the main search results. Explicit video thumbnails are now filtered more consistently.
• #82537. [project codename “Answers”] We’ve enabled natural language detection for the currency conversion feature to better understand questions like, “What is $500 in euros?”
• #82519. [project codename “Answers”] We’ve enabled natural language detection for the flight status feature to better understand questions about flight arrival times and status.
• #82879. [project codename “Answers”] We’ve improved the triggering for the “when is” feature and understanding of queries like, “When is Mother’s Day?”
• wobnl0330. [project codename “Answers”] Improvements to display of the weather search feature.
• Lime. [project codename “Freshness”] This change improves the interaction between various search components to improve search results for searches looking for fresh content.
• gas station. [project codename “Snippets”] This change removes the boilerplate text in sitelinks titles, keeping only the information useful to the user.
• #81776. [project codename “Answers”] We’ve improved natural language detection for the unit conversion feature to better understand questions like, “What is 5 miles in kilometers?”
• #81439. [project codename “Answers”] Improved display of the finance feature for voice search queries on mobile.
• #82666. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
• #82541. [project codename “Other Ranking Components”] This is one of multiple projects that we’re working on to make our system for clustering web results better and simpler.
• gaupe. [project codename “Universal Search”] Improves display of the flights search feature. Now, this result shows for queries with destinations outside the US, such as [flights from Austin to London].
• #82887. [project codename “Answers”] We’ve improved natural language processing for the dictionary search feature.
• gallium-2. [project codename “Synonyms”] This change improves synonyms inside concepts.
• zinc-4. [project codename “Synonyms”] This change improves efficiency by not computing synonyms in certain cases.
• Manzana2. [project codename “Snippets”] This launch improves clustering and ranking of links in the expanded sitelinks feature.
• #82921. [project codename “Alternative Search Methods”] We’ve improved finance results to better understand finance-seeking queries spoken on mobile.
• #82936. [project codename “Answers”] Improved display of the weather search feature, so you can ask [weather in california] or [is it hot in italy].
• #82935. [project codename “Answers”] We’ve improved natural language detection for the sunrise/sunset feature.
• #82460. [project codename “Snippets”] With this change we’re using synonyms to better generate accurate titles for web results.
• #82953. [project codename “Answers”] This change improves detection of queries about weather.
• PandaMay. [project codename “Search Quality”] We launched a data refresh for our Panda high-quality sites algorithm.
• ItsyBitsy. [project codename “Images”] To improve the quality of image results, we filter tiny, unhelpful images at the bottom of our image results pages.
• localtimeob. [project codename “Answers”] We’ve improved display of the local time search feature.
• #82536. [project codename “Answers”] We’ve improved natural language detection to better understand queries about baseball and return the latest baseball information about MLB, such as schedules and the latest scores.
• Improvements to Images Universal ranking. [project codename “Universal Search”] We significantly improved our ability to show Images Universal on infrequently searched-for queries.
• absum3. [project codename “Snippets”] This launch helps us select better titles to display in the search results. This is a change to our algorithm that will specifically improve the titles for pages that are in non-Latin based languages.
• #83051. [project codename “Answers”] We’ve improved display of local business information in certain mobile use cases. In particular, we’ll highlight information relevant to the search, including phone numbers, addresses, hours and more.
• calc2-random. [project codename “Answers”] This change improves our understanding of calculator-seeking queries.
• #82961. [project codename “Alternative Search Methods”] When you search for directions to or from a location on your mobile device without specifying the start point, we’ll return results starting from your current position.
• #82984. [project codename “Universal Search”] This was previously available for users searching on google.com in English, and now it’s available for all users searching in English on any domain.
• #82150. [project codename “Spelling”] Refresh of our algorithms for spelling systems in eight languages.
• NoPathsForClustering. [project codename “Other Ranking Components”] We’ve made our algorithm for clustering web results from the same site or same path (same URL up until the last slash) more consistent. This is one of multiple projects that we’re working on to make our clustering system better and simpler.
• Hamel. [project codename “Page Quality”] This change updates a model we use to help you find high-quality pages with unique content.
• #81977. [project codename “Synonyms”] This change updates our synonyms systems to make it less likely we’ll return adult content when users aren’t looking for it.
• Homeland. [project codename “Autocomplete”] This is an improvement to autocomplete that will help users to get predicted queries that are more relevant to their local country.

List for July:

• #82948. [project codename “Other Search Features”] We’ve improved our natural language processing to improve display of our movie show times feature.
• yoyo. [project codename “Snippets”] This change leads to more useful text in site links.
• popcorn. [project codename “Snippets”] We’ve made a minor update to our algorithm that detects if a page is an “article.” This change facilitates better snippets.
• Golden Eagle. [project codename “Autocomplete”] When Google Instant is turned off, we’ll sometimes show a direct link to a site in the autocomplete predictions. With this change we refreshed the data for those predictions.
• #82301. [project codename “Indexing”] This change improves an aspect of our serving systems to save capacity and improve latency.
• #82392. [project codename “Indexing”] This launch improves the efficiency of the Book Search ranking algorithms, making them more consistent with Web Search.
• Challenger. [project codename “Snippets”] This is another change that will help get rid of generic boilerplate text in Web results’ titles, particularly for site links.
• #83166. [project codename “Universal Search”] This change is a major update to Google Maps data for the following regions: CZ, GR, HR, IE, IT, VA, SM, MO,PT, SG, LS. This new data will appear in maps universal results.
• #82515. [project codename “Translation and Internationalization”] This change improves the detection of queries that would benefit from translated results.
• bergen. [project codename “Other Ranking Components”] This is one of multiple projects that we’re working on to make our system for clustering web results better and simpler.
• Panda JK. [project codename “Page Quality”] We launched Panda on google.co.jp and google.co.kr to promote more high-quality sites for users in Japan and Korea.
• rrfix4. [project codename “Freshness”] This is a bug fix to a freshness algorithm. This change turns off a freshness algorithm component in certain cases when it should not be affecting the results.
• eventhuh4. [project codename “Knowledge Graph”] We’ll show a list of upcoming events in the Knowledge Graph for city-related searches such as [san francisco] and [events in san francisco].
• #83483. [project codename “Universal Search”] This change helps surface navigation directions directly in search results for more queries.
• Zivango. [project codename “Refinements”] This change leads to more diverse search refinements.
• #80568. [project codename “Snippets”] This change improves our algorithm for generatingsite hierarchies for display in search result snippets.
• Labradoodle. [project codename “SafeSearch”] We’ve updated SafeSearch algorithms to better detect adult content.
• JnBamboo. [project codename “Page Quality”] We’ve updated data for our Panda high-quality sites algorithm.
• #83242. [project codename “Universal Search”] This change improves news universal display by using entities from the Knowledge Graph.
• #75921. [project codename “Autocomplete”] For some time we’ve shown personalized predictions in Autocomplete for users who’ve enabled Web History on google.com in English. With this change, we’re internationalizing the feature.
• #83301. [project codename “Answers”] Similar to the live results we provide for sports like baseball or European football, you can now search on Google and find rich, detailed information about the latest schedule, medal counts, events, and record-breaking moments for the world’s largest sporting spectacle.
• #83432. [project codename “Autocomplete”] This change helps users find more fresh trending queries in Japanese as part of auto complete.