All posts by HarendraSingh Rajput

This is Harendrasingh Rajput. SEO Consultant in Ahmedabad. I have 7 +Years Experience in IT Industry. I am working as a Digital Media Marketing Professional. I have Expertise on Search Engine Optimization, Web Analyst, Digital Measurement, Digital Research, Work on Site And off Site SEO, Social Networking, Blogging, SEO PR, SEO Copy Writing, Usability, PPC, COMP Scans, Improving Conversion Rates, Improving Traffic, Landing Page Optimization, Web Analytics.

Basic SEO Tips for Startups in 2016

seo-do's don'ts

Marketing a start up in today’s competitive world is not an easy game. The new advanced Internet requires a fresh and innovative SEO Strategy to make the website stand out of the competition and keep your business rank higher in the search engines like Google, Bing, Yahoo. Let’s have a look at the important 2016 Basic SEO Tips for your startup:

1. Figure out your Target keywords

It is essential to conduct proper research for the keywords. You can pick the right keywords according to your demographic and in-depth analysis of existing and recent trends. You should focus on obtaining the maximum return with the least competition. Try to get your readers interested in your content. This is the first step towards building a rapport with your target audience.

Keyword Research Tools: Google Keyword Planner, Yoast suggests, Google Trends, Über Suggest

2. Mobile Friendly is the need of the hour

It is important for your website to be mobile-friendly. Most of the website owners think that they will have to re-do their websites, which is not true. There are several resources available online that can convert your website to mobile-friendly standards. You should make sure that your online website is mobile compatible.

Tool to check your website is Mobile friendly or not: Mobile friendly website check

3. Simplicity is the key

Creating content for start-ups facilitates making connection with your target audience. Keep it simple and provide relevant to the audience. Your content should be simple, SEO Friendly and easy to understand.

The major channels you should focus on for your Online marketing strategy

  • Paid Marketing like PPC
  • Search engine optimization (SEO)
  • Social media and Viral marketing
  • Partnerships & business development

Onpage Optimization:

    • On Page Optimization is the most important part in SEO (Search engine optimization). It includes Write SEO Friendly content, Title, Meta description, Image optimization, Internal linking, highlight important keywords. Here below some of important On page Optimization tips.
    • Write a unique title tag for the web pages. You can use one or more target keywords you have chosen for that particular page. Include your business name and make sure that the entire title tag is under 60 characters.
    • You should include a target keyword in every page’s URL.
    • Make sure that each page has one h1 tag, which has the targeted keyword. Additional headers (h2 – h6) should be in the right order.
    • Website owners should ensure that all the web pages can be accessed in less than three clicks from the home page. If the inner pages are buried deeper, you should link them to major navigation.
    • Image-heavy websites should have ALT tags to the images.


  • Each page of the website should have minimum 300 words of unique content.
  • You should set up a blog on your domain and keep publishing fresh and informative content to it.
  • Find out the target audience and create unique content.
  • Focus on interesting topics to make the visitors keep coming back to your website.

Off Page Optimization:

In this Current Trend digital marketing world Building links is not easy for Non SEO Guy, it Needs Highly Expertise to Build quality and Fruitful Links and Different type of link Building tricks are used for start-up Businesses

Some of the off page Technique:

  • Guest Blogging
  • Blogging like
  • Answer Questions
  • Group discussion like
  • Video Submission
  • Local Listings
  • Business listing
  • Business Review Submission
  • Classified Submission

Powerful SEO tools for start ups


SEOMoz suite of products offer value can be tried for free. Once the free trial is over, you would need to pay to keep some features. Their tools tracking keyword rankings, rate on-page optimization, and track links to the website.

Raven Tools

Raven Tools is a comprehensive option as it provides a competitive and keyword analysis. It also enables monitoring and management of your business on social networks. It has a 30-day free trial.

Traffic Travis

Traffic Travis is a tool that helps start ups launch their SEO strategy. It contains an audit option that analyzes the performance of your website and throws light on the weaknesses while the site is positioned in the search engines. This is a simple system that is very effective for studying the keywords, as it not only analyzes the keywords and the competitive companies.


Woorank is an effective tool that analyzes the website and those of the competition. It offers tips and highlights the strengths and weaknesses of the websites. It provides suggestions for tools that can help to improve the website’s shortcomings. It has a free trials and 7-day trial periods.


Linkbird is a tool that makes it possible to control the linkbuilding process. For example: It sets the target for employees, monitor the structure of backlinks, automates statistics and reports of the online activities. Linkbird supports all the activities that focuses on improving the search engine marketing performance. It has a 14-day trial version.


If you want to conduct research about the keywords that are the most searched for, and how much competition they have, Wordtracker can be the best option. You can determine how many clicks you would get if you got to the first page of Google. This will help you find out whether it is worth targeted that particular keyword or not.

Using the above mentioned tips, you will be able to generate organic leads. Stay tuned for more.

If you are looking for advanced Level SEO services for your start-up Contact Harendra Singh Rajput

7 Ways to revise Your Content Marketing Strategy

Time is of the essence when it comes to online marketing. Pulling a wrong move might cost you customers and money. Imagine you have a site that is too complex for consumers to understand but your rival has a better one that is simple to navigate. This will drastically reduce your chances of having a substantial number of customers on your site vis-a-vis your competitor.


Worry no more, you can check out strategies described below from experts in the field.

Find the Right Software for your Site
Seemingly, most of the traffic in online sites usually comes from phones. The use of responsive design is necessary for portable devices to view the content in a manner that is appealing to them.

Know your Customer
Double standards should be applied to first time visitors to the site as compared to people who frequent the web page. This is referred to as knowing your customer journey and helps to guide customers where they find difficulties.

Simplify the Site
Properly organized sites are mostly preferred by customers since they enable them to maneuver in and out of the web page without a hustle. This should be enhanced.

Keyword Research
This is the single most important aspect of including relevant content in web pages. Marketers should make searches for keywords that are mostly used by customers.

Own your Content
Avoid borrowing information from other sites and including them on yours as is. This is outright plagiarism and serves no purpose to inform customers on the latest news.

Tell a Story
The best way to sell your product is by showing customers how to use them. With this in mind, they will always use your product since they know how it works. Give every detail about it and be as frank as possible, not leaving out the shortcomings of the product. Your story should be relevant to consumers for years to come, if you want to maintain them.

Reviews and Blogs
Blog sites help discuss products in detail and this should be encouraged in the creation of content marketing. In addition, review sites should be created to allow customers give their take on the products and services rendered to them.

Organize the Content
Aspects such as size of images and other features on the interface should be taken in consideration. Be as brief as possible and straight to the point when delivering the content. Making it possible for customers to share the content on social media is a must for a successful site. Finally, you need to patent your content, so that you get credit for what you created, even if it has been hijacked by someone else.

Need Social Media,  Content Marketing SEO Consultant? Contact me

2014 SEO Do’s and Don’ts, According to Google

Search engine optimization (SEO) used to be too technical only the site developers, webmasters and experts can configure and maintain it. Things have changed dramatically. What was effective in 2011 was not so effective in 2013 and already obsolete in 2014. There are new best practices and of course, rules. Here are some of the SEO do’s and don’ts applicable today.

SEO Do’s

  • Embrace higher word counts. Articles that dive deep into the topic ranks seven times higher than shorter articles. Just make sure that the content is informative to the user otherwise it will defeat its purpose.
  • Use relevant words and not necessarily exact word matches. Relevant terms bear more weight than exact words.
  • Put keywords when there is an evident natural fit. Don’t force it.
  • Check page load time. Page load speed is a requirement, not an advantage. There is nothing more annoying than a page that takes forever to load.
  • Include backlinks. Backlinks help in building credibility. Nonetheless, source backlinks from credible sites. These are the sites with high authority and PageRank.
  • Put the keywords in descriptions, headers and titles. This is another must. Consistency is key. A keyword that appears on the page should also be found (as much as possible) in the URL, page title, headline, title, sub-title and meta description.
  • Regard natural phrases as keywords. When utilizing keywords though, use only the highly targeted ones.
  • Write like a real person interacting with another real being. Use your real name (in author bio).
  • Satisfy the users, not the bots or spiders. Think UX (user experience). Create engaging and enjoyable contents that are created with the users in mind.
  • Forget jargons and other industry and technical terms. Use easy-to-understand words instead. Speak the language of the users, if you must.
  • Write in short, easily digestible sentences. Remember: contents are consumed on-the-go.
  • Publish 100% unique, high-quality and informative contents. Offer fresh perspective to whoever will be reading or viewing the articles, for instance.
  • Adhere to Google’s quality guidelines. This is the backbone of doing SEO in 2014 and beyond.
  • Create and verify the account on Google+ pages for business. Again, make sure that the business information are consistent. The process also breeds trustworthiness.
  • Establish a good reputation. Get customer reviews especially from industry-specific sites.
  • Focus on social sharing since it boosts search results. Be where your users are. Facebook is for B2B and B2C while LinkedIn is for B2C, for example.
  • Interact with community members. Contribute to various discussions.

SEO Don’ts

  • Cram lots of keywords into contents.
  • Skimp on visuals such as photos, images and videos.
  • Cheat the algorithms.
  • Try ‘shortcuts’ or anything that will game the system.
  • Duplicate contents.
  • Spin contents.
  • Use link schemes.
  • Publish spammy contents.
  • Put hidden links.
  • Pay for fake reviews.

Majority of the items tend to be very basic, and have long been included in the list of SEO do’s and don’ts. In positioning your website and thus your business for long-term growth, invest more time and effort in doing the do’s while discarding the don’ts. If you do this, expect results in no time.

About Author : Cris is a Filipino blogger and a business enthusiast. Currently working in a digital markeing agency in the Philippines that provide services including SEO, web design, social media marketing, mobile app development and many more at

Rand Fishkin to Whiteboard Friday – Ranking Factors in Google Analytics 2013 / 14

One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. In other words, how important each of those categories is for SEO relative to the others.

In today’s Whiteboard Friday, Rand explains some key takeaways from the results of that particular survey question. In addition, the pie chart below shows what the categories are and just where each of them ended up.

Weighting the Clusters of Ranking Factors in Google Analytics - Whiteboard Friday

Read More… Weighting the Clusters of Ranking Factors in Google Analytics – Whiteboard Friday

Steps to Embed Instagram Photos and Videos

A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.

While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how. With a little bit of hacking, you could make Instagram photos appear on your blog … but it wasn’t the easiest process possible.

For more Detail about How to Embed Instagram Photos and Videos Visit here

Overworked and Undervalued: What to do When Recognition Never Comes – Ritika Trikha

You’ve been working your fingers to the bone – extra hours, extra projects, extra everything.

Everything, that is, except extra recognition and appreciation. It seems no one notices your hard work. However you ended up in this situation, it is time to take back control.

One thing to remember, as Roxanne Peplow of Computer Systems Institute points out, is “you cannot seek praise from others—it has to come from within.” Rather than waiting to be praised, be proud of your own accomplishments. Shed light onto your achievements and give credit where it’s due… you and your team.

“If you feel that you are doing more than what is expected of you and it isn’t being recognized, you are making yourself a victim. When you victimize yourself, it’s impossible to be positive,” Peplow says.

To reclaim the recognition you deserve, here’s what to do instead:

  1. Speak UP

If you’re overworked, speak up. “Many employees and workers mistakenly believe their job is at stake if they say they can’t handle *one more* project. More projects equals less focus, less quality,” says Steve Duffy, president of

Duffy, like most other managers, would rather have an employee deliver great results rather than take on too much and fall short.

For More about What to do When Recognition Never Comes Via Ritika Trikha

No. 122 for “SEO Consultant Melbourne” SEO Case-Study Australia

here i was just Researching some keywords on google australia. and i found one blog post regarding   No. 122 for “SEO Consultant Melbourne”.

That blog Post i have taken as case study and learn a lot.

Lets read here more about  SEO Consultant Melbourne

Well that was hilarious. So five mins ago I published a post called SEO Consultant Melbourne. It was indexed in a minute or so. I’ve just drilled down to see where it ranks when I do a search from Melbourne. 112!! ROFL. OK Maybe a bit hard. When I do the search from Sydney…

For more Visit here


Tips Before Submit Reconsideration Request & How To Clean Your Link Profile

Be Safe Before submitting your valuable Website into Google Reconsideration Request ….

So here read more about what Google want to say … Before Submit Reconsideration Request & How To Clean Your Link Profile.

When talking to site owners on Google Webmaster Forums we come across questions on reconsideration requests and how to handle backlink-related issues. Here are some common questions, along with our recommendations.


If your site violates our Google Quality Guidelines or did in the past, a manual spam action may be applied to your site to prevent spam in our search results. You may learn about this violation from a notification in Google Webmaster Tools, or perhaps from someone else such as a previous owner or SEO of the site. To get this manual action revoked, first make sure that your site no longer violates the quality guidelines. After you’ve done that, it’s time to file a reconsideration request.

  • Should I file a reconsideration request if I think my site is affected by an algorithmic change?

Reconsideration requests are intended for sites with manual spam actions. If your site’s visibility has been solely affected by an algorithmic change, there’s no manual action to be revoked, and therefore no need to file a reconsideration request. If you’re unsure if it’s an algorithmic change or a manual action, and have found issues that you have resolved, then submitting a reconsideration request is fine.

  • How can I assess the quality of a site’s backlinks?

The links to your site section of Google Webmaster Tools is a great starting point for an investigation as it shows a significant amount of your site’s inbound links. If you know that you ran an SEO campaign during a particular period of time, downloading the latest links can come handy in slicing links created at that time. Using the links found in Google Webmaster Tools, we recommend looking for patterns that point to general issues that are worth resolving. For example, spammy blog comments, auto generated forum posts or text advertisements with links that pass PageRank are likely to be seen as unnatural links and would violate Google’s quality guidelines. For individual examples and hands-on advice we recommend getting help of peers and expert webmasters on the Google Webmaster Forum

  • How do I clean a bad backlink profile?

Make sure to identify poor links first, then make a strong effort to get them either removed ornofollowed. Then use the Disavow Links Tool to deal with remaining unnatural backlinks. We recommend using domain-wide operator for sites with a complicated URL structure, very obvious spam sites, such as gibberish content sites or low quality sites with content that shows no editorial value. See our video on common mistakes when using the disavow tool for more information.

How much information do I need to provide?

Detailed documentation submitted along with a reconsideration request can contribute to its success, as it demonstrates the efforts made by the webmaster and helps Googlers with their investigation. If you are including a link to a shared document, make sure that it’s accessible to anyone with the link

  • How long does it take to process reconsideration requests?

Reconsideration requests for sites affected by a manual spam action are investigated by a Googler. We strive to respond in a timely manner, normally within just a few days. However, the volume of incoming reconsideration requests can vary considerably, hence we don’t provide a guaranteed turnaround time.

  • What are the possible outcomes of a reconsideration request?

Upon submitting a reconsideration request, you will first receive an automated confirmation in Google Webmaster Tools. After your request is processed, we’ll send you another message to let you know the outcome of the request. In most cases, this message will either inform you that the manual action has been revoked or that your site still violates our quality guidelines.

  • Where can I get more guidance?

For more information on reconsideration requests, please visit our Help Center. And as always, the Google Webmaster Forum is a great place for further discussions as well as seeking more advice from experienced webmasters and Google guides.