Category Archives: SEO Consultant

Traditional SEO for Small Businesses in 2018

Nowadays, every business is striving to gain a top position on SERP (search engine result pages). For this purpose, they use several methods both paid and unpaid. This process is known as Search Marketing. Search Marketing can be defined as the process of making paid and unpaid efforts to direct traffic and to gain visibility on search engine results pages. The concept of paid and unpaid efforts divides Search Marketing into two segments.

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)

SEO-Basics-For-Small-Business-Owners

Let’s Talk SEO – Search Engine Optimization

The concept of Search Engine Optimization can be defined as the technique or strategies to attract traffic to particular website or blog. It is simply structuring your website in such a way that the search engines could easily recognize you.

There are two ways to perform search engine optimization.

  • On page SEO

On page SEO is a way of optimizing an individual website to increase its ranking on search engines and bring in relevant traffic. In On page SEO, the HTML source and the content on the website both are optimized. It is applied to those websites that are ranking on the first 3 or maximum 5 pages of search. No customer would like to visit a website that is ranked after 5 pages of search engine. The effort to bring your website from 6th or onwards position to 5th or less position is known as on page SEO. Optimizing a live page that is already ranking on the search engine is done via on page SEO.

on-page-seo 2018

  • Off page SEO

The activities that are commenced outside the premises of the website is known as Off page SEO. It other words, Off page SEO is to use certain techniques or strategies to direct traffic to a particular blog or website other than on page SEO. With the help of off-page SEO, the visibility of the website can be improved on SERP (Search engine result page). There are many people that relate Off-page SEO with link building but it is so much beyond that. If you leave a message or comment on another blog or post, you are doing off page SEO. Link building is still regarded essential for Google. If there is no link, Google will not be able to point your website. Top priority should be given to link building because it prepares your site SEO process.

off page factors

Hence, linking building is the foundation of off page SEO process. There are several ways of doing Off page SEO but some of the common ways are explained below:

    1. Sites used for questions and answer: These sites seek answers from common people about particular queries raised by audience of a website. The common question answer websites are Yahoo answers, Wiki answers or Quora. In these websites, if a user searches the answer of a particular question, number of answers show up as results. In the end of each answer, you will see the website link of the answer writer. This is off page SEO technique in which the person is driving the traffic to his website through question-answer site.
    2. Bookmarking sites: it a platform where several people promote their websites. High traffic is gained by bookmarking your website, blog. You can also post any content on the website. Anyone performing a search related our content topic will be directed to your website or blog. Below are the top bookmarking sites.
    3. Listing sites: These sites are free business listing sites where you list your website for free. It a new way of reaching out potential customers and gaining exposure. It is also known as local SEO citation. Below is the information required to list your business,
    4. Guest blogging: This is type of blogging which is done on the behalf of a third person which means you do not own the blog. It is a unique of bringing in traffic to a particular blog. Websites like Yourstory.com allows you to write a blog or story and post it and have you anchor your keyword like “Online Shopping”. This will increase brand awareness and direct traffic towards your brand website. In this section, we discussed the way of doing organic SEO or search. Now we shall discuss the paid method known as Search Engine Marketing.

Search Engine Marketing:

SEM is a paid process of directing traffic towards your blog or website. In this method. A famous tool is used in SEM known as Google AdWords. This tool allows business to display their business on Google by paying a certain amount of money. The SEM process works primarily on the concept of PPC (Pay Per Click). The user is directed to the website when he clicks the link mentioned as Ad on a google search. It is estimated that it takes about 6 months to one year to be ranked on the first page of search engine results. But to cut the time short, Google AdWords a solution by paying a certain amount to Google and get your page listed on top results.

So These are the Traditional seo methods to rank your website and get inquiry but the Things are little bit different, Call me on 8401326950 and email me at rharendra@gmail.com  for your websites free SEO audit and analysis.

Basic SEO Tips for Startups in 2017

seo-do's don'ts

Marketing a start up in today’s competitive world is not an easy game. The new advanced Internet requires a fresh and innovative SEO Strategy to make the website stand out of the competition and keep your business rank higher in the search engines like Google, Bing, Yahoo. Let’s have a look at the important 2016 Basic SEO Tips for your startup:

1. Figure out your Target keywords

It is essential to conduct proper research for the keywords. You can pick the right keywords according to your demographic and in-depth analysis of existing and recent trends. You should focus on obtaining the maximum return with the least competition. Try to get your readers interested in your content. This is the first step towards building a rapport with your target audience.

Keyword Research Tools: Google Keyword Planner, Yoast suggests, Google Trends, Über Suggest

2. Mobile Friendly is the need of the hour

It is important for your website to be mobile-friendly. Most of the website owners think that they will have to redo their websites, which is not true. There are several resources available online that can convert your website to mobile-friendly standards. You should make sure that your online website is mobile compatible.

Tool to check your website is Mobile friendly or not: Mobile friendly website check

3. Simplicity is the key

Creating content for start-ups facilitates making a connection with your target audience. Keep it simple and provide relevant to the audience. Your content should be simple, SEO Friendly and easy to understand.

The major channels you should focus on for your Online marketing strategy

Onpage Optimization:

    • On Page Optimization is the most important part in SEO (Search engine optimization). It includes Write SEO Friendly content, Title, Meta description, Image optimization, Internal linking, highlight important keywords. Here below some of important On page Optimization tips.
    • Write a unique title tag for the web pages. You can use one or more target keywords you have chosen for that particular page. Include your business name and make sure that the entire title tag is under 60 characters.
    • You should include a target keyword in every page’s URL.
    • Make sure that each page has one h1 tag, which has the targeted keyword. Additional headers (h2 – h6) should be in the right order.
    • Website owners should ensure that all the web pages can be accessed in less than three clicks from the home page. If the inner pages are buried deeper, you should link them to major navigation.
    • Image-heavy websites should have ALT tags to the images.

Content

  • Each page of the website should have minimum 300 words of unique content.
  • You should set up a blog on your domain and keep publishing fresh and informative content to it.
  • Find out the target audience and create unique content.
  • Focus on interesting topics to make the visitors keep coming back to your website.

Off Page Optimization:

In this Current Trend digital marketing world Building links is not easy for Non SEO Guy, it Needs Highly Expertise to Build quality and Fruitful Links and Different type of link Building tricks are used for start-up Businesses

Some of the off page Technique:

  • Guest Blogging
  • Blogging like wordpress.com
  • Answer Questions
  • Group discussion like quora.com
  • Video Submission
  • Local Listings
  • Business listing
  • Business Review Submission
  • Classified Submission

Powerful SEO tools for start ups

SEOMoz

SEOMoz suite of products offers value can be tried for free. Once the free trial is over, you would need to pay to keep some features. Their tools tracking keyword rankings, rate on-page optimization, and track links to the website.

Raven Tools

Raven Tools is a comprehensive option as it provides a competitive and keyword analysis. It also enables monitoring and management of your business on social networks. It has a 30-day free trial.

Traffic Travis

Traffic Travis is a tool that helps start ups launch their SEO strategy. It contains an audit option that analyzes the performance of your website and throws light on the weaknesses while the site is positioned in the search engines. This is a simple system that is very effective for studying the keywords, as it not only analyzes the keywords and the competitive companies.

Woorank

Woorank is an effective tool that analyzes the website and those of the competition. It offers tips and highlights the strengths and weaknesses of the websites. It provides suggestions for tools that can help to improve the website’s shortcomings. It has a free trial and 7-day trial periods.

Linkbird

Linkbird is a tool that makes it possible to control the link building process. For example, It sets the target for employees, monitors the structure of backlinks, automates statistics and reports of the online activities. Linkbird supports all the activities that focus on improving the search engine marketing performance. It has a 14-day trial version.

Woodtracker

If you want to conduct research about the keywords that are the most searched for, and how much competition they have, Wordtracker can be the best option. You can determine how many clicks you would get if you got to the first page of Google. This will help you find out whether it is worth targeted that particular keyword or not.

Using the above-mentioned tips, you will be able to generate organic leads. Stay tuned for more.

If you are looking for advanced Level SEO services for start-up Contact Harendra Singh Rajput

10 Steps to More Effective Online Marketing

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Successfully marketing your business online tends to be easier said than done. There are countless techniques and strategies out there, some of which can actually hurt your business in your long run. And to top it all off, Google’s algorithm updates are always changing how we approach search engine optimization. Fortunately, there are proven steps that you can take to improve your approach to online marketing, and here are ten of them.

10. Have and Use a Blog

If your website lacks content, it’s going to lack visitors. After all, why would someone ever bother returning to your website if it never changes? Running a blog is one of the easiest and most effective ways to keep your website loaded with rotating content. Once you have a finished blog post, you have your own relevant content to share on social media. As an added bonus, your blog gives you an opportunity to connect with your audience, allowing you to prove that your brand is an expert resource in your field

9. Be a Knowledgeable Authority in Your Field

SEO Consultant in AhmedabadUpdating your blog is one way to accomplish this, but there are many others. Today’s web users realize that they have plenty of options. In order to separate your business from the herd, you must prove that you are an authority in your field. First and foremost, you must offer knowledgeable customer support. If a customer or client calls or emails your company with a question, you had better be able to provide an answer. Make an effort to educate your audience. This will get them excited about what you’re doing and empower them to make a confident purchase.

8. Use Keywords

Keywords are critical to your website’s success. In today’s saturated market, even the most obscure niche markets are loaded with competition. But according to Joel Gross, CEO of Coalition Technologies, the keyword game isn’t as simple as it used to be. “With the recent Hummingbird algorithm change, we really have to revisit how we approach keywords. It’s no longer simply a matter of choosing popular terms and phrases and peppering them across your site. You have to think in terms of semantic search, or user intent. What are your visitors actually looking for? Use a variety of related keywords that paint a clear and thorough picture, while also answering your users’ needs.” Which leads us to our next point…

7. Remember that Content is King

There was a time when using the same keywords over and over could boost your SERP ranking, but those days are long gone. Google has ways of knowing if your content is actually benefiting the end user. It looks at factors like the number of organic clicks, the bounce rate (how many people are visiting your site and then just clicking the “Back” button?), the amount of time spent on each page. You better give your visitors a reason to stick around, because if they’re not finding what they’re looking for, you won’t maintain your search engine rankings for very long.

6. Engage Your Audience Using Social Media

social-media-consultant ahmedabadToo many businesses focus on their website and email list, forgetting how much free marketing opportunity is available on social networking sites. On the other side of the coin, too many businesses use social media poorly, damaging their reputation in the process. Share relevant content regularly, but don’t overdo it. Interact with your audience, but don’t be invasive. Your personal approach to social media may not be ideal for your company, so consider hiring a social media consultant if you’re not confident in your approach.

5. Use a Responsive Website

If your website doesn’t work flawlessly on mobile devices, you are going to have serious problems. According to Search Engine Land, Google has confirmed that more users search from their mobile phones than from their desktop computers. In today’s competitive market, one minor detail can send your audience elsewhere. After all, why would someone bother using your laggy, error-ridden page if there is a pristine website offering similar products or services?

4. Embrace Your Local Niche

While there’s nothing wrong with shooting for the stars, it’s important to be realistic. As you optimize your website, focus on your company’s role. For example, if you own a local burger joint in Seattle, you probably don’t want to optimize your website for keywords like “fast food burgers,” as the competition is massive. However, “Seattle grass-fed burgers” narrows it down a whole lot. Don’t miss the forest for the trees. Embrace your local roots and expand when it makes sense.

3. Include Media

Nobody wants to sift through a wall of text. The right image or video can be just as informative and much more pleasing to the eye. These days, a website with high-quality videos and images is not a treat – it is the norm. Your website can offer the best exclusive content in the world, but if it doesn’t look pretty, you’re not going to retain an audience. There are plenty of royalty-free options out there, but creating your own content (or hiring someone to do it for you) really takes your brand to the next level.

2. Be Tasteful

Nobody likes spam. If your company is constantly sending out promotional emails or updating your Facebook every five minutes, your customers are going to respond negatively. While you do want to remind your audience that you exist, there are few things worse for business than an overbearing online marketing campaign. It can be tempting to take advantage of free advertising programs, but how you do it matters much more than how often you do it.

1. Share Positive Reviews

You can write a novel about how your company is the best in the business, and nobody will care (even if it’s true). Why? Because you have something to lose. You have a very obvious motivation for talking a big game. When you get an awesome Yelp review or a nice email, you are getting some of the best promotion possible. Share (with permission) any kind words that your customers and clients have to say. Today’s savvy web users would rather hear praises (or scorn) from someone with real, first-hand experience.

When In Doubt, Go Pro

A qualified online marketing agency can do wonders for your online presence. If online marketing isn’t your area of expertise, call a reputable SEO firm or SEO Consultant. It’s abundantly clear that the future of business is going to take place on the Internet, and now is the time to make sure that your roots are firmly planted. Too many businesses assume that online marketing is a layman’s job, and that simply isn’t true. If you don’t have professional experience in online marketing, talk to someone who does. The future of your organization could depend on it.

Guest Author Bio:

Carolyn Clarke is a freelance writer and SEO specialist who has contributed to a number of online publications. She currently lives in Salem, MA with her husband, son, and puppy. Besides her love for anything computer-related, Carolyn enjoys yoga, modern dance, and watercolor painting.

7 Ways to revise Your Content Marketing Strategy

Time is of the essence when it comes to online marketing. Pulling a wrong move might cost you customers and money. Imagine you have a site that is too complex for consumers to understand but your rival has a better one that is simple to navigate. This will drastically reduce your chances of having a substantial number of customers on your site vis-a-vis your competitor.

7ways

Worry no more, you can check out strategies described below from experts in the field.

Find the Right Software for your Site
Seemingly, most of the traffic in online sites usually comes from phones. The use of responsive design is necessary for portable devices to view the content in a manner that is appealing to them.

Know your Customer
Double standards should be applied to first time visitors to the site as compared to people who frequent the web page. This is referred to as knowing your customer journey and helps to guide customers where they find difficulties.

Simplify the Site
Properly organized sites are mostly preferred by customers since they enable them to maneuver in and out of the web page without a hustle. This should be enhanced.

Keyword Research
This is the single most important aspect of including relevant content in web pages. Marketers should make searches for keywords that are mostly used by customers.

Own your Content
Avoid borrowing information from other sites and including them on yours as is. This is outright plagiarism and serves no purpose to inform customers on the latest news.

Tell a Story
The best way to sell your product is by showing customers how to use them. With this in mind, they will always use your product since they know how it works. Give every detail about it and be as frank as possible, not leaving out the shortcomings of the product. Your story should be relevant to consumers for years to come, if you want to maintain them.

Reviews and Blogs
Blog sites help discuss products in detail and this should be encouraged in the creation of content marketing. In addition, review sites should be created to allow customers give their take on the products and services rendered to them.

Organize the Content
Aspects such as size of images and other features on the interface should be taken in consideration. Be as brief as possible and straight to the point when delivering the content. Making it possible for customers to share the content on social media is a must for a successful site. Finally, you need to patent your content, so that you get credit for what you created, even if it has been hijacked by someone else.

Need Social Media,  Content Marketing SEO Consultant? Contact me

Rand Fishkin to Whiteboard Friday – Ranking Factors in Google Analytics 2013 / 14

One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. In other words, how important each of those categories is for SEO relative to the others.

In today’s Whiteboard Friday, Rand explains some key takeaways from the results of that particular survey question. In addition, the pie chart below shows what the categories are and just where each of them ended up.

Weighting the Clusters of Ranking Factors in Google Analytics - Whiteboard Friday

Read More… Weighting the Clusters of Ranking Factors in Google Analytics – Whiteboard Friday

Steps to Embed Instagram Photos and Videos

A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.

While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how. With a little bit of hacking, you could make Instagram photos appear on your blog … but it wasn’t the easiest process possible.

For more Detail about How to Embed Instagram Photos and Videos Visit here

No. 122 for “SEO Consultant Melbourne” SEO Case-Study Australia

here i was just Researching some keywords on google australia. and i found one blog post regarding   No. 122 for “SEO Consultant Melbourne”.

That blog Post i have taken as case study and learn a lot.

Lets read here more about  SEO Consultant Melbourne

Well that was hilarious. So five mins ago I published a post called SEO Consultant Melbourne. It was indexed in a minute or so. I’ve just drilled down to see where it ranks when I do a search from Melbourne. 112!! ROFL. OK Maybe a bit hard. When I do the search from Sydney…

For more Visit here

 

Tips Before Submit Reconsideration Request & How To Clean Your Link Profile

Be Safe Before submitting your valuable Website into Google Reconsideration Request ….

So here read more about what Google want to say … Before Submit Reconsideration Request & How To Clean Your Link Profile.

When talking to site owners on Google Webmaster Forums we come across questions on reconsideration requests and how to handle backlink-related issues. Here are some common questions, along with our recommendations.

 

If your site violates our Google Quality Guidelines or did in the past, a manual spam action may be applied to your site to prevent spam in our search results. You may learn about this violation from a notification in Google Webmaster Tools, or perhaps from someone else such as a previous owner or SEO of the site. To get this manual action revoked, first make sure that your site no longer violates the quality guidelines. After you’ve done that, it’s time to file a reconsideration request.

  • Should I file a reconsideration request if I think my site is affected by an algorithmic change?

Reconsideration requests are intended for sites with manual spam actions. If your site’s visibility has been solely affected by an algorithmic change, there’s no manual action to be revoked, and therefore no need to file a reconsideration request. If you’re unsure if it’s an algorithmic change or a manual action, and have found issues that you have resolved, then submitting a reconsideration request is fine.

  • How can I assess the quality of a site’s backlinks?

The links to your site section of Google Webmaster Tools is a great starting point for an investigation as it shows a significant amount of your site’s inbound links. If you know that you ran an SEO campaign during a particular period of time, downloading the latest links can come handy in slicing links created at that time. Using the links found in Google Webmaster Tools, we recommend looking for patterns that point to general issues that are worth resolving. For example, spammy blog comments, auto generated forum posts or text advertisements with links that pass PageRank are likely to be seen as unnatural links and would violate Google’s quality guidelines. For individual examples and hands-on advice we recommend getting help of peers and expert webmasters on the Google Webmaster Forum

  • How do I clean a bad backlink profile?

Make sure to identify poor links first, then make a strong effort to get them either removed ornofollowed. Then use the Disavow Links Tool to deal with remaining unnatural backlinks. We recommend using domain-wide operator for sites with a complicated URL structure, very obvious spam sites, such as gibberish content sites or low quality sites with content that shows no editorial value. See our video on common mistakes when using the disavow tool for more information.

How much information do I need to provide?

Detailed documentation submitted along with a reconsideration request can contribute to its success, as it demonstrates the efforts made by the webmaster and helps Googlers with their investigation. If you are including a link to a shared document, make sure that it’s accessible to anyone with the link

  • How long does it take to process reconsideration requests?

Reconsideration requests for sites affected by a manual spam action are investigated by a Googler. We strive to respond in a timely manner, normally within just a few days. However, the volume of incoming reconsideration requests can vary considerably, hence we don’t provide a guaranteed turnaround time.

  • What are the possible outcomes of a reconsideration request?

Upon submitting a reconsideration request, you will first receive an automated confirmation in Google Webmaster Tools. After your request is processed, we’ll send you another message to let you know the outcome of the request. In most cases, this message will either inform you that the manual action has been revoked or that your site still violates our quality guidelines.

  • Where can I get more guidance?

For more information on reconsideration requests, please visit our Help Center. And as always, the Google Webmaster Forum is a great place for further discussions as well as seeking more advice from experienced webmasters and Google guides.

A new tool to disavow links on GWT 2012

Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of PageRank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.

If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.

If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our new Disavow linkspage. When you arrive, you’ll first select your site.