One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. In other words, how important each of those categories is for SEO relative to the others.
In today’s Whiteboard Friday, Rand explains some key takeaways from the results of that particular survey question. In addition, the pie chart below shows what the categories are and just where each of them ended up.
A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.
While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how. With a little bit of hacking, you could make Instagram photos appear on your blog … but it wasn’t the easiest process possible.
For more Detail about How to Embed Instagram Photos and Videos Visit here
here i was just Researching some keywords on google australia. and i found one blog post regarding No. 122 for “SEO Consultant Melbourne”.
That blog Post i have taken as case study and learn a lot.
Lets read here more about SEO Consultant Melbourne
Well that was hilarious. So five mins ago I published a post called SEO Consultant Melbourne. It was indexed in a minute or so. I’ve just drilled down to see where it ranks when I do a search from Melbourne. 112!! ROFL. OK Maybe a bit hard. When I do the search from Sydney…
Be Safe Before submitting your valuable Website into Google Reconsideration Request ….
So here read more about what Google want to say … Before Submit Reconsideration Request & How To Clean Your Link Profile.
When talking to site owners on Google Webmaster Forums we come across questions on reconsideration requests and how to handle backlink-related issues. Here are some common questions, along with our recommendations.
If your site violates our Google Quality Guidelines or did in the past, a manual spam action may be applied to your site to prevent spam in our search results. You may learn about this violation from a notification in Google Webmaster Tools, or perhaps from someone else such as a previous owner or SEO of the site. To get this manual action revoked, first make sure that your site no longer violates the quality guidelines. After you’ve done that, it’s time to file a reconsideration request.
Should I file a reconsideration request if I think my site is affected by an algorithmic change?
Reconsideration requests are intended for sites with manual spam actions. If your site’s visibility has been solely affected by an algorithmic change, there’s no manual action to be revoked, and therefore no need to file a reconsideration request. If you’re unsure if it’s an algorithmic change or a manual action, and have found issues that you have resolved, then submitting a reconsideration request is fine.
How can I assess the quality of a site’s backlinks?
The links to your site section of Google Webmaster Tools is a great starting point for an investigation as it shows a significant amount of your site’s inbound links. If you know that you ran an SEO campaign during a particular period of time, downloading the latest links can come handy in slicing links created at that time. Using the links found in Google Webmaster Tools, we recommend looking for patterns that point to general issues that are worth resolving. For example, spammy blog comments, auto generated forum posts or text advertisements with links that pass PageRank are likely to be seen as unnatural links and would violate Google’s quality guidelines. For individual examples and hands-on advice we recommend getting help of peers and expert webmasters on the Google Webmaster Forum.
Detailed documentation submitted along with a reconsideration request can contribute to its success, as it demonstrates the efforts made by the webmaster and helps Googlers with their investigation. If you are including a link to a shared document, make sure that it’s accessible to anyone with the link.
How long does it take to process reconsideration requests?
Reconsideration requests for sites affected by a manual spam action are investigated by a Googler. We strive to respond in a timely manner, normally within just a few days. However, the volume of incoming reconsideration requests can vary considerably, hence we don’t provide a guaranteed turnaround time.
What are the possible outcomes of a reconsideration request?
Upon submitting a reconsideration request, you will first receive an automated confirmation in Google Webmaster Tools. After your request is processed, we’ll send you another message to let you know the outcome of the request. In most cases, this message will either inform you that the manual action has been revoked or that your site still violates our quality guidelines.
Where can I get more guidance?
For more information on reconsideration requests, please visit our Help Center. And as always, the Google Webmaster Forum is a great place for further discussions as well as seeking more advice from experienced webmasters and Google guides.
Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.
First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of PageRank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.
If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.
If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our newDisavow linkspage. When you arrive, you’ll first select your site.
Here I found one more Google Algorithm Changes in June and July 2012.As per blog Updates on http://insidesearch.blogspot.in Google has made 86 changes to its New Search Quality Algorithm.
Let have a Look into some more Google Algorithm Changes 2012
The List of Google Algorithm Changes in June and July 2012
• uefa-euro1. [project codename “Answers”] Addition of a live result showing schedule and scores of the EURO 2012 games (European championship of national soccer teams).
• #82293. [project codename “Answers”] Improved dictionary search feature by adding support for more natural language searches.
• Better HTML5 resource caching for mobile. [project codename “Mobile”] We’ve improved caching of different components of the search results page, dramatically reducing latency in a number of cases.
• ng2. [project codename “Other Ranking Components”] Better ordering of top results using a new and improved ranking function for combining several key ranking features.
• Ref-16. [project codename “Other Ranking Components”] Changes to an “official pages” algorithm to improve internationalization.
• Bamse. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
• Bamse-17L. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
• GreenLandII. [project codename “Page Quality”] We’ve incorporated new data into the Panda algorithm to better detect high-quality sites and pages.
• #82353. [project codename “Page Quality”] This change refreshes data for the Panda high-quality sites algorithm.
• SuperQ2. [project codename “Image”] We’ve updated a signal for Google Images to help return more on-topic image search results.
• #82743. [project codename “Answers”] Changes to the calculator feature to improve recognition of queries containing “and,” such as [4 times 3 and a half].
• komodo. [project codename “Query Understanding”] Data refresh for system used to better understand and search for long-tail queries.
• #82580. [project codename “Answers”] This is an improvement for showing the sunrise and sunset times search feature.
• PitCode. [project codename “Answers”] This launch adds live results for Nascar, MotoGP, and IndyCar. This is in addition to Formula1 results, which were already available.
• timeob. [project codename “Answers”] We’ve improved natural language detection for the time feature to better understand questions like, “What time is it in India?”
• #81933. [project codename “Synonyms”] This launch improves use of query synonyms in ranking. Now we’re less likely to show documents where the synonym has a different meaning than the original search term.
• #82496. [project codename “Answers”] Changes made to the movie showtimes feature on mobile to improve recognition of natural language queries and overall coverage.
• #82367. [project codename “Other Ranking Components”] This launch helps you find more high-quality content from trusted sources.
• #82699. [project codename “Other Search Features”] We’ve made it easier to quickly compare places. Now you can hover over a local result and see information about that place on the right-hand side.
• CapAndGown. [project codename “Image”] On many webpages, the most important images are closely related to the overall subject matter of the page. This project helps you find these salient images more often.
• #82769. [project codename “Answers”] Improvements to the calculator feature on mobile to improve handling of queries that contain both words and numbers such as [4 times 3 divided by 2].
• Vuvuzela. [project codename “SafeSearch”] We’ve updated SafeSearch to unify the handling of adult video content in videos mode and in the main search results. Explicit video thumbnails are now filtered more consistently.
• #82537. [project codename “Answers”] We’ve enabled natural language detection for the currency conversion feature to better understand questions like, “What is $500 in euros?”
• #82519. [project codename “Answers”] We’ve enabled natural language detection for the flight status feature to better understand questions about flight arrival times and status.
• #82879. [project codename “Answers”] We’ve improved the triggering for the “when is” feature and understanding of queries like, “When is Mother’s Day?”
• wobnl0330. [project codename “Answers”] Improvements to display of the weather search feature.
• Lime. [project codename “Freshness”] This change improves the interaction between various search components to improve search results for searches looking for fresh content.
• gas station. [project codename “Snippets”] This change removes the boilerplate text in sitelinks titles, keeping only the information useful to the user.
• #81776. [project codename “Answers”] We’ve improved natural language detection for the unit conversion feature to better understand questions like, “What is 5 miles in kilometers?”
• #81439. [project codename “Answers”] Improved display of the finance feature for voice search queries on mobile.
• #82666. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
• #82541. [project codename “Other Ranking Components”] This is one of multiple projects that we’re working on to make our system for clustering web results better and simpler.
• gaupe. [project codename “Universal Search”] Improves display of the flights search feature. Now, this result shows for queries with destinations outside the US, such as [flights from Austin to London].
• #82887. [project codename “Answers”] We’ve improved natural language processing for the dictionary search feature.
• gallium-2. [project codename “Synonyms”] This change improves synonyms inside concepts.
• zinc-4. [project codename “Synonyms”] This change improves efficiency by not computing synonyms in certain cases.
• Manzana2. [project codename “Snippets”] This launch improves clustering and ranking of links in the expanded sitelinks feature.
• #82921. [project codename “Alternative Search Methods”] We’ve improved finance results to better understand finance-seeking queries spoken on mobile.
• #82936. [project codename “Answers”] Improved display of the weather search feature, so you can ask [weather in california] or [is it hot in italy].
• #82935. [project codename “Answers”] We’ve improved natural language detection for the sunrise/sunset feature.
• #82460. [project codename “Snippets”] With this change we’re using synonyms to better generate accurate titles for web results.
• #82953. [project codename “Answers”] This change improves detection of queries about weather.
• PandaMay. [project codename “Search Quality”] We launched a data refresh for our Panda high-quality sites algorithm.
• ItsyBitsy. [project codename “Images”] To improve the quality of image results, we filter tiny, unhelpful images at the bottom of our image results pages.
• localtimeob. [project codename “Answers”] We’ve improved display of the local time search feature.
• #82536. [project codename “Answers”] We’ve improved natural language detection to better understand queries about baseball and return the latest baseball information about MLB, such as schedules and the latest scores.
• Improvements to Images Universal ranking. [project codename “Universal Search”] We significantly improved our ability to show Images Universal on infrequently searched-for queries.
• absum3. [project codename “Snippets”] This launch helps us select better titles to display in the search results. This is a change to our algorithm that will specifically improve the titles for pages that are in non-Latin based languages.
• #83051. [project codename “Answers”] We’ve improved display of local business information in certain mobile use cases. In particular, we’ll highlight information relevant to the search, including phone numbers, addresses, hours and more.
• calc2-random. [project codename “Answers”] This change improves our understanding of calculator-seeking queries.
• #82961. [project codename “Alternative Search Methods”] When you search for directions to or from a location on your mobile device without specifying the start point, we’ll return results starting from your current position.
• #82984. [project codename “Universal Search”] This was previously available for users searching on google.com in English, and now it’s available for all users searching in English on any domain.
• #82150. [project codename “Spelling”] Refresh of our algorithms for spelling systems in eight languages.
• NoPathsForClustering. [project codename “Other Ranking Components”] We’ve made our algorithm for clustering web results from the same site or same path (same URL up until the last slash) more consistent. This is one of multiple projects that we’re working on to make our clustering system better and simpler.
• Hamel. [project codename “Page Quality”] This change updates a model we use to help you find high-quality pages with unique content.
• #81977. [project codename “Synonyms”] This change updates our synonyms systems to make it less likely we’ll return adult content when users aren’t looking for it.
• Homeland. [project codename “Autocomplete”] This is an improvement to autocomplete that will help users to get predicted queries that are more relevant to their local country.
List for July:
• #82948. [project codename “Other Search Features”] We’ve improved our natural language processing to improve display of our movie show times feature.
• yoyo. [project codename “Snippets”] This change leads to more useful text in site links.
• popcorn. [project codename “Snippets”] We’ve made a minor update to our algorithm that detects if a page is an “article.” This change facilitates better snippets.
• Golden Eagle. [project codename “Autocomplete”] When Google Instant is turned off, we’ll sometimes show a direct link to a site in the autocomplete predictions. With this change we refreshed the data for those predictions.
• #82301. [project codename “Indexing”] This change improves an aspect of our serving systems to save capacity and improve latency.
• #82392. [project codename “Indexing”] This launch improves the efficiency of the Book Search ranking algorithms, making them more consistent with Web Search.
• Challenger. [project codename “Snippets”] This is another change that will help get rid of generic boilerplate text in Web results’ titles, particularly for site links.
• #83166. [project codename “Universal Search”] This change is a major update to Google Maps data for the following regions: CZ, GR, HR, IE, IT, VA, SM, MO,PT, SG, LS. This new data will appear in maps universal results.
• #82515. [project codename “Translation and Internationalization”] This change improves the detection of queries that would benefit from translated results.
• bergen. [project codename “Other Ranking Components”] This is one of multiple projects that we’re working on to make our system for clustering web results better and simpler.
• Panda JK. [project codename “Page Quality”] We launched Panda on google.co.jp and google.co.kr to promote more high-quality sites for users in Japan and Korea.
• rrfix4. [project codename “Freshness”] This is a bug fix to a freshness algorithm. This change turns off a freshness algorithm component in certain cases when it should not be affecting the results.
• eventhuh4. [project codename “Knowledge Graph”] We’ll show a list of upcoming events in the Knowledge Graph for city-related searches such as [san francisco] and [events in san francisco].
• #83483. [project codename “Universal Search”] This change helps surface navigation directions directly in search results for more queries.
• Zivango. [project codename “Refinements”] This change leads to more diverse search refinements.
• #80568. [project codename “Snippets”] This change improves our algorithm for generatingsite hierarchies for display in search result snippets.
• Labradoodle. [project codename “SafeSearch”] We’ve updated SafeSearch algorithms to better detect adult content.
• JnBamboo. [project codename “Page Quality”] We’ve updated data for our Panda high-quality sites algorithm.
• #83242. [project codename “Universal Search”] This change improves news universal display by using entities from the Knowledge Graph.
• #75921. [project codename “Autocomplete”] For some time we’ve shown personalized predictions in Autocomplete for users who’ve enabled Web History on google.com in English. With this change, we’re internationalizing the feature.
• #83301. [project codename “Answers”] Similar to the live results we provide for sports like baseball or European football, you can now search on Google and find rich, detailed information about the latest schedule, medal counts, events, and record-breaking moments for the world’s largest sporting spectacle.
• #83432. [project codename “Autocomplete”] This change helps users find more fresh trending queries in Japanese as part of auto complete.
Google rolled out yet another Panda data update, claiming that less than 1% of queries were affect. Ranking fluctuation data suggested that the impact was substantially higher than previous Panda updates (3.5, 3.6).
May 39-Pack — June 7, 2012
Google released their monthly Search Highlights
Google released their monthly Search Highlights, with 39 updates in May. Major changes included Penguin improvements, better link-scheme detection, changes to title/snippet rewriting, and updates to Google News.
Search quality highlights: 39 changes for May (Google)
Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More (SEL)
Penguin 1.1 — May 25, 2012
Google rolled out its first targeted data update after the “Penguin” algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.
Knowledge Graph — May 16, 2012
In a major step toward semantic search, Google started rolling out “Knowledge Graph”, a SERP-integrated display providing supplemental object about certain people, places, and things. Expect to see “knowledge panels” appear on more and more SERPs over time. Also, Danny Sullivan’s favorite Trek is ST:Voyager?!
April 52-Pack — May 4, 2012
Google published details of 52 updates in April, including changes that were tied to the “Penguin” update. Other highlights included a 15% larger “base” index, improved pagination handling, and a number of updates to sitelinks.
Panda 3.6 — April 27, 2012
Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.
Penguin — April 24, 2012
After weeks of speculation about an “Over-optimization penalty”, Google finally rolled out the “Webspam Update”, which was soon after dubbed “Penguin.” Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.
Panda 3.5 — April 19, 2012
In the middle of a busy week for the algortihm, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.
Parked Domain Bug — April 16, 2012
After a number of webmasters reported ranking shuffles, Google confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued). This was not an intentional algorithm change.
March 50-Pack — April 3, 2012
Google posted another batch of update highlights, covering 50 changes in March. These included confirmation of Panda 3.4, changes to anchor-text “scoring”, updates to image search, and changes to how queries with local intent are interpreted.
Panda 3.4 — March 23, 2012
Search Quality Video — March 12, 2012
This wasn’t an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google’s process and their priorities. It’s also a chance to see Amit Singhal in action.
Panda 3.3 — February 27, 2012
Google rolled out another post-”flux” Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.
February 40-Pack (2) — February 27, 2012
Google published a second set of “search quality highlights” at the end of the month, claiming more than 40 changes in February. Notable changes included multiple image-search updates, multiple freshness updates (including phasing out 2 old bits of the algorithm), and a Panda update.
Venice — February 27, 2012
As part of their monthly update, Google mentioned code-name “Venice”. This local update appeared to more aggressively localize organic results and more tightly integrate local search data. The exact roll-out date was unclear.
February 17-Pack — February 3, 2012
Google released another round of “search quality highlights” (17 in all). Many related to speed, freshness, and spell-checking, but one major announcement was tighter integration of Panda into the main search index.
Ads Above The Fold — January 19, 2012
Google updated their page layout algorithms to devalue sites with too much ad-space above the “fold”. It was previously suspected that a similar factor was in play in Panda. The update had no official name, although it was referenced as “Top Heavy” by some SEOs.
Panda 3.2 — January 18, 2012
Google confirmed a Panda data update, although suggested that the algorithm hadn’t changed. It was unclear how this fit into the “Panda Flux” scheme of more frequent data updates.
Search + Your World — January 10, 2012
Google announced a radical shift in personalization – aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off personalization.
January 30-Pack — January 5, 2012
Google announced 30 changes over the previous month, including image search landing-page quality detection, more relevant site-links, more rich snippets, and related-query improvements. The line between an “algo update” and a “feature” got a bit more blurred.
When you hear something that’s too good to be true, it probably is. This is especially true with some link building or SEO companies that will promise you the world, and leave you with a possible penalty. And when you hear something that might require some work, you might think your SEO is full of it.
For those of you looking to outsource your SEO efforts, here’s a quick list of times you should listen to or question your SEO Consultant or Online Marketing Agency.
LISTEN When They Say You Need More Link Worthy Content
It may sound like an upsell at first, but having quality content on your website is extremely important when it comes to link building. Unless you want to have someone pay for your links (that’s right, I just said paid link building), you will need something other than product or service sales pages on your site that is worthy of a link.
Quality content doesn’t have to be something as fancy as infographics or videos (although those are the best). It can be as simple as informative blog posts. Give other webmasters something interesting to link to, and you’ll start getting more quality links.
QUESTION When They Say You Can Get Links by Using Auto-Generated Content
A big warning flag should be auto-generated content. What this sometimes means is one article is going to get put into a piece of software to turn it into 10, 20, maybe even 100 more articles. Then those articles are going to be submitted to article directories.
There are two problems with this approach:
Many of the article directories have been lowered in value since the Google Panda updates. This means even lower quality links than before that may or may not count for anything.
If anyone does happen across one of these “spun” articles and your company name is on it, then it might leave a bad first impression, as the spun articles usually aren’t reader friendly.
LISTEN When They Say You Need Help With Your On-Site Optimization
On-site optimization is just as important as your links. You can’t just have someone build 100 links to your page with keyword anchor text and expect to rank for it if your page isn’t also optimized for that keyword or keyword phrase.
At that point, you’re just paying someone a lot of money for little in the results department. If you start off your link building campaign with a well-optimized site, then you’ll get much better rankings. At the minimum, this includes keyword optimized title tags, meta descriptions (for clicks, not rankings), header text, and images.
QUESTION When They Say They Can Guarantee You Results Within a Specific Timeframe.
The only thing that can be guaranteed as far as placement within a search engine is an advertisement via Google AdWords or similar program.
The goal of any search optimization efforts is to put a favorable influence on search engines to rank your website. If someone says they can guarantee you No. 1 ranking within 30 days, then they are either going to spam you to the top with short lived results or take your money and run.
LISTEN When They Say They Can’t Guarantee You Results
It’s probably not something anyone wants to hear when they sign a contract, but be sure to listen to those who are honest when they say they can’t guarantee you results. The world’s top SEO may not be able to help you, especially if they have suggested you add link-worthy content or properly optimize your website and you’ve chosen to ignore them.
QUESTION When They Say They Will Build Links Via Blog Commenting & Forum Posting
While blog commenting, forum posting, and other forums of link building have been traditionally popular in the past, you really need to consider what this means for your reputation. When some services offer “bulk” commenting as a part of their link building package, those comments may not be the kind of quality that you want associated with your brand name.
It’s one thing if an online marketing company offers commenting as a way to build authority and promote your brand. If it’s purely for link building, you might want to pass.
LISTEN When They Say You Need to Set Up Google Analytics
This isn’t just for your online marketing agency, although it can certainly help them out.
Google Analytics is a free way to see the results of your online marketing efforts. By simply looking at your traffic for a particular keyword phrase when you started your SEO campaign and comparing it to today, you can see whether you’re getting tangible results.
Note: Due to some changes within Google Analytics, your keyword data before October 2011 might be higher than it is now thanks to Google hiding data from logged in users.
When are other times you should listen to or question your SEO Consultant or Agency when it comes to Link Building or other Online Marketing Strategies? Please share your thoughts in the comments!
Source : Search Engine Watch
SEO Consultant Ahmedabad India, SEM, PPC, Social Media, SEO Expert Ahmedabad India. Linkedin, Twitter, Facebook, Quora, Pinterest Social Media & Brand Promotion Ahmedabad, India, USA, UK, CANADA.